Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Satarnino, Cinthia, Dhruv Grewal, Abhijit Guha, Elisa Schweiger, and Ronald Goodstein (2023), “The perks and perils of artificial intelligence use in lateral exchange markets,” Journal of Business Research, 158 (March), 113580. (invited and reviewed).

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