Mende, Martin, Dhruv Grewal, Abhijit Guha, Kusum Ailawadi, Anne Roggeveen, Maura Scott, Aric Rindfleisch, Koen Pauwels, and Barbara Kahn (2023), “Exploring Consumer Responses to Covid-19: Meaning Making, Cohort Effects, and Consumer Rebound,” Journal of the Association of Consumer Research, 8 (2), 220-234.
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