Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Grewal, Dhruv, Sabine Benoit, Stephanie M. Noble, Abhijit Guha, Carl-Philip Ahlbom, and Jens Nordfält (2023), “Leveraging Technology and AI in In-Store Retailing: Increasing Customer and Employee Efficiency and Enhancing their Experiences,” Journal of Retailing, 99 (4), 487-504. (invited thought leader article and reviewed).

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