Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Satarnino, Cinthia, Jan Pelser, Martin Wetzel, Ko de Ruyter, and Dhruv Grewal (2023), “You’ve Lost That Learning Feeling: Drivers and Drawbacks of Channel Partner Disengagement with Sales Training,” Industrial Marketing Management, 113 (August), 258-276.

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