Dr. Dhruv Grewal

LATEST NEWS: New Marketing 9e Book out in 2022

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.  He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed).  He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, and ranked 8th in terms of publications in JM and JMR during the 2009-2013 period. He was also ranked 1st in terms of publications and 3rd in citations for pricing research for the time period 1980-2010 in 20 marketing & business publications. He was awarded the 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science.

    • 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge formerly DMEF)
    • 2013 Distinguished Graduate Alumnus  Award, a honor bestowed by the Graduate School, Virginia Tech
    • 2017-present, Honorary Global Chair of Marketing, School of Management, University of Bath, United Kingdom.
    • 2015-present, International Advisory Council, Stockholm School of Economics
    • 2013-present, Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics
    • 2013-present, Honorary Distinguished Visiting Professor of Retailing and Marketing, Monterrey Tec
    • 2012 Lifetime Achievement Award in Pricing (AMA Retailing & Pricing SIG – Summer 2012: First inductee)
    • 2010 Academy of Marketing Science Cutco/Vector Distinguished Educator Award.
    • 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG – Summer 2010; 4th inductee)
    • 2010-present, Visiting Scholar, Maastricht University
    • 2009 Visiting Scholar, Tuck School of Business, Dartmouth College, NH (March–June)
    • 2005 Lifetime Achievement in Behavioral Pricing Award, Fordham University, November 2005 (5th inductee)
    • 2000 Distinguished Fellow, Academy of Marketing Science.

    • 2019 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2017).
    • 2018 Journal of Services Research Best Paper Award (for paper published in 2017).
    • 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016).
    • 2017 Journal of Marketing Editor-in Chief Finalist
    • 2017 Journal of Interactive Marketing Best Paper Award (for paper published in 2016)
    • 2017 Outstanding Area Editor Award, Journal of Marketing.
    • 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference.
    • 2016 Journal of Marketing Sheth Award for “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. “Journal of Marketing, 2006.
    • 2016 Outstanding Area Editor Award, Journal of the Academy of Marketing Science.
    • 2016 Stan Hollander Award, Best Retailing Paper, Academy of Marketing Science.
    • 2016 Elsevier Highly Cited Research Certificate for “Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions,” Journal of Retailing, 2013 (top 5 most cited articles in the journal form 2015-2016).
    • 2016 Elsevier Highly Cited Research Certificate for “Fix It or Leave It? Customer Recovery from Self-service Technology Failures,” Journal of Retailing, 2013 (top 5 most cited articles in the journal form 2015-2016).
    • 2016 Emerald Citations of Excellence Award for “Understanding social media effects across seller, retailer, and consumer interactions,” Journal of the Academy of Marketing Science, 2013.
    • 2016 Emerald Citations of Excellence Award for “Relationship velocity: Toward a theory of relationship dynamics,” Journal of Marketing, 2013.
    • 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014).
    • 2016 Finalist for the Paul D. Converse Award (4 selected from the final ballot).
    • 2015 Babson College Faculty Scholarship Award (based on scholarship from 2012-2014).
    • 2015 Louis W. Stern Award, American Marketing Association IO Sig. (for an article published 3 to 8 years ago, based on four criteria: contribution to theory and practice, originality, technical competence, and impact on the field of channels of distribution).
    • 2014 Outstanding Reviewer Award, Journal of Marketing (for 2013-2014)
    • 2014 Journal of Marketing Harold H. Maynard Award Finalist (among the top-5 papers in 2013 Journal of Marketing that have made the most significant contribution to marketing theory and/or marketing thought).
    • 2012 William R. Davidson Journal of Retailing Best Paper Award
    • Finalist for the 2012 Paul D. Converse Award (15 finalists out of which 5 were selected).
    • 2012 Elsevier—Journal of Retailing Certificate for Top Cited Article (top-10), 2007-2011 for: Puccinelli, Nancy, Ronald C. Goodstein, Dhruv Grewal, Rob Price, Priya Raghubir, and David Stewart (2009), “Customer Experience Management in Retailing: Understanding the Buying Process,” Journal of Retailing, 85 (1), 15-30.
    • 2012 Elsevier—Journal of Retailing Certificate for Top Cited Article (top-10), 2007-2011 for: Grewal, Dhruv, Michael Levy and V. Kumar (2009), “Customer Experience Management: An Organizing Framework,” Journal of Retailing, 85 (1), 1-14.
    • 2012 Elsevier—Journal of Retailing Certificate for Top Cited Article (top-10), 2007-2011 for: Grewal, Dhruv and Michael Levy (2007), “Retailing Research: Past, Present and Future,” Journal of Retailing, 83 (4), 447-464.
    • 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior)
    • 2011 Louis W. Stern Award, American Marketing Association IO Sig. (for an article published 3 to 8 years ago, based on four criteria: contribution to theory and practice, originality, technical competence, and impact on the field of channels of distribution).
    • 2011 William R. Davidson Journal of Retailing Honorable Mention Paper Award
    • Nominated for Babson College Deans Teaching Awards (2008-2011)
    • 2010 Research Award, Marketing Science Institute/Association for Consumer Research – Research Competition on Shopper Marketing, Co-winners, (with V. Kumar, Sarang Sunder and Yashoda Bhagwat), June 2010.
    • 2010 William R. Davidson Journal of Retailing Best Paper Award
    • 2010 William R. Davidson Journal of Retailing Honorable Mention Paper Award
    • 2010 Babson College Faculty Scholarship Award (based on scholarship from 2007-2009).
    • 2010 McGraw-Hill Corporate Achievement Award for Grewal Marketing 2e with Connect in the Category of Excellence in Content and Analytics.
    • 2010 Revision of the Year, McGraw Hill (for 2e Marketing).
    • 2009 Best Paper Award, Consumer Behavior Track, Winter AMA.
    • 2009 Distinguished Service Award, Journal of Retailing
    • 2008 Stan Hollander Award, Best Retailing Paper, AMS.
    • 2008 Wayne Delozier Award, Best Overall Conference Paper, AMS.
    • 2008 Best Reviewer Award, Journal of Retailing.
    • 2007 Best Paper Award, Technology and e-Business Track, Summer AMA.
    • 2005 Sherwin Williams Distinguished Teaching Award, Society for Marketing Advances.
    • 2005 Finalist for Best Services Paper Award from the Services SIG.
    • 2003 American Marketing Award for Teaching Innovation.
    • 2002 Best Services Paper Award, from the Services SIG presented at the Service Frontier Conference, October 2003.
    • 2002 Stan Hollander Award, Best Retailing Paper, AMS.
    • 2002 Wayne Delozier Award, Best Overall Conference Paper, AMS.
    • 2001 Best Paper Award, Pricing Track, Winter AMA.
    • 2000 Best Paper Award, Technology Track, Summer AMA.
    • 1999 School of Business Teaching Excellence Award, University of Miami.
    • 1999 Great Teachers in Marketing Award, Academy of Marketing Science
    • 1998 Executive MBA Teaching Excellence Award (Working Professional Group). 
    • Finalist for the 1998 University of Miami Teaching Excellence Award (was among the final 14 out of which 7 were selected).
    • 1998 School of Business Research Excellence Award, University of Miami.
    • Nominated for the University of Miami Teaching Excellence Award (1995-1997)
    • 1996 School of Business Research Excellence Award, University of Miami.
    • 1995 Honorable Mention Award, Conference on Affect, University of California, Riverside.
    • 1995 School of Business Research Excellence Award, University of Miami.
    • Nominated for the 1994 School of Business Research Award
    • Finalist for the 1994 University of Miami Teaching Excellence Award (was among the final 12 out of which 5 were selected).
    • Nominated for the 1993 University of Miami Teaching Excellence Award
    • 1993 School of Business Teaching Excellence Award, University of Miami.
    • Nominated for the 1993 School of Business Research Award
    • 1991 School of Business Research Excellence Award, University of Miami.
    • 1989 Certificate of Recognition for Outstanding Teaching, VPI & SU. 
    • Cunningham Dissertation Fellowship (1988-89), VPI & SU.
    • 1988 southern Marketing Association Best Dissertation Proposal A­ward.
    • Student Fellow, 1988 American Marketing Association Doctoral Consortium, University of   California, Berkeley, August.
    • Pamplin Graduate Fellowship (Spring 1988), VPI & SU.
    • Alpha Mu Alpha – National Marketing Honorary Society (1988), VPI & SU.
    • Beta Gamma Sigma – The National Business Honors Society (1986), VPI & SU.
    • Phi Kappa Phi – Multi-Disciplinary National Honor Society (1986), VPI & SU.
    • Instructional Fee Scholarship (Summer 1985, Summer 1986, Fall 1986), VPI & SU.
    • Graduated first in College, Bachelor of Commerce (Honors), (1984) Delhi University.

    • Ranked 15th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2008-2017 periods (Results of Study posted on AMA website, 2018).
    • Ranked 42nd in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2008-2017 periods (Results of Study posted on AMA website, 2018).
    • Ranked 1st in the retailing field in terms of publications in the major retailing journals (JR, JR&CS, IJR&DM, and IRRDCR) and JR during the 2009-2015 periods (Results of Study by Seth et al. published in IJR&DM 2017).
    • Ranked 15th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2007-2016 periods (Results of Study posted on AMA website, 2017).
    • Ranked 35th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2007-2016 periods (Results of Study posted on AMA website, 2017).
    • Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2011-2015 periods (Results of Study posted on DocSig website, 2016).
    • Ranked 10th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2011-2015 periods (Results of Study posted on DocSig website, 2016).
    • Ranked 6th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2010-2014 periods (Results of Study posted on DocSig website, 2015).
    • Ranked 19th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2010-2014 periods (Results of Study posted on DocSig website, 2015).
    • Ranked 12th in terms of SSCI citation impact for citations in 2013 with 614 citations, “World’s 50 Most Cited Marketing Scholars 2013,” Report by a University of Minnesota Faculty on their website (posted in 2015). Babson ranked 39th.
    • Listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: lists some 3,200 individuals who published the greatest number of highly cited papers in one of 21 broad fields, 2002-2012.  Listed among the 95 researchers that were included in the field of economics and business and the 8 from the Marketing field.
    • Ranked 2nd in Behavioral Pricing publications in 20 marketing/business journals (Outi 2014, JP&BM).
    • Ranked in top Marketing Faculty List (based on citations from 2003-2012 in certain sub-area journals): #12 in Marketing Management & Strategy and 3 in International Marketing (Elbeck and Schee, JME 2014).
    • Four Journal of Retailing articles among the most top 15 cited JR articles since 2008 listed on the journal website (1/6/2013).
    • Ranked 8th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2009-2013 periods (Results of Study to be posted on DocSig website).
    • Ranked 34th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2009-2013 periods (Results of Study to be posted on DocSig website).
    • Ranked 10th in citations in the marketing field for publications in 2006-2010 in JM, JMR, JCR, MS and JAMS (Elbeck and Schee 2012, Summer AMA, 430-438).
    • Ranked in the top 100 Marketing Scholars based on a threshold citation analysis (Chan et al. European Journal of Marketing, 46 (1/2), 134-156).  Article needs to be cited in a set of 9 journals and have at least 18 citations during the time period.
    • Ranked 1st in the marketing field for publications in the domain of Pricing for the period of 1980-2010 in 20 marketing/business journals and 3rd in total citations (Leone et al 2012, JBR, 65(7), 1001-1024).
    • Ranked in the top 50 marketing scholars in terms of publications in the top-four marketing journals during the 1982-2006 periods (Results of table (p. 127) in a recent Seggie and Griffin Journal of Marketing 2009 article).
    • Ranked 6th in the productivity in advertising research in terms of publications in 17 journals during 1997-2006 (Journal of Advertising 2008 article, p.85).
    • Ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 2000-2007 periods (Results of Study by Dan Ladik posted on DocSig website).
    • Ranked 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 periods (DocSig file).
    • Ranked 24th most recognized marketing author based on journal publications (JAME 2002, Col. 2, article by Kurtz, Christie and Smith, Table 1, p. 3.)
    • Ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001 (Sprott and Miyazaki, JPP&M 2002 article, p.117).
    • Ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 periods (Bakir, et al. (2000), “Publications in Major Marketing Journals,” JME, 22(2): 99-107).
    • Ranked in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 periods (Baumgartner, JCP 2000).
    • Ranked in the top 48 influential consumer researchers who have published in the top-three marketing journals for the 1985-1999 periods (Baumgartner, JCP 2000).
    • Ranked 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 periods (Spake and Harmon 1997, AMA).

    • Faculty Fellow, 2018 AMA Sheth Foundation Doctoral Consortium, University of Leeds, July.
    • Faculty Fellow, 2017 AMA Sheth Foundation Doctoral Consortium, University of Iowa, June.
    • 2016 Haslam Distinguished Visiting Scholar, University of Tennessee, Knoxville, November.
    • Faculty Fellow, 2016 AMA Sheth Foundation Doctoral Consortium, University of Notre Dame, June.
    • Faculty Fellow, 2015 AMA Sheth Foundation Doctoral Consortium, London School of Business
    • Faculty Mentor, Brands and Brand Relationships 2015 Accelerator, Boston University Questrom School of Business, May.
    • Organizational Frontlines Research Symposium, Oklahoma State University, April 2015.
    • Mobile Marketing Thought Leader, Texas A&M, 2015.
    • Faculty Fellow, 2012 AMA Sheth Foundation Doctoral Consortium, University of Washington
    • Faculty Fellow, Society for Marketing Advances Doctoral Consortium, 2011
    • Faculty Fellow, 2010 AMA Sheth Foundation Doctoral Consortium, Texas Christian University
    • Retail Innovation Thought Leader, Texas A&M, 2010.
    • Multi-Channel Marketing Thought Leader, Texas A&M, 2009.
    • Faculty Fellow, 2009 AMA Sheth Foundation Doctoral Consortium, Georgia State University
    • Thought Leader, AMA Knowledge Coalitions Evidence-Based Marketing Conference of Chief Marketing Officers and Academic Thought Leaders, Atlanta, 2008.
    • Thought Leader, Thought Leadership Conference on Customer Experience Management in Retailing, Babson College, Boston, 2008.
    • Faculty Fellow, 2008 AMA Sheth Foundation Doctoral Consortium, University of Missouri
    • Faculty Fellow, 2007 AMA Sheth Foundation Doctoral Consortium, Arizona State University.
    • Faculty Fellow, 2006 AMA Sheth Foundation Doctoral Consortium, University of Maryland.
    • Thought Leader, Thought Leadership Conference on Managing Customer Value, University of Connecticut, Storrs, 2005.
    • Faculty Fellow, American Marketing Association’s (AMA) Sheth Foundation Doctoral Consortium, University of Connecticut, Storrs, 2005.
    • Faculty Speaker, Robert M. Hearin Distinguished Editor and Visiting Scholar Series, University of Mississippi, April 2004.
    • Faculty Fellow, 2004 AMA Sheth Foundation Doctoral Consortium, Texas A&M University, College Station.
    • Faculty Fellow, 2003 Society for Marketing Advances Doctoral Consortium, New Orleans.
    • Faculty Fellow, 2002 AMA Sheth Foundation Doctoral Consortium, Emory University, Atlanta.
    • Faculty Fellow, 2001 AMA Sheth Foundation Doctoral Consortium, University of Miami, Coral Gables.
    • Faculty Fellow, 2000 SMA Doctoral Consortium, Orlando, Florida
    • Faculty Fellow, 1998 AMA Doctoral Consortium, University of Georgia, Athens.

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