Grewal, Dhruv, Gopalkrishnan Iyer, Wagner Kamakura, Anuj Mehrotra and Arun Sharma (2009), “Evaluation of subsidiary marketing performance: combining process and outcome performance metrics,” Journal of the Academy of Marketing Science, 37 (2), 117–129. [Reprinted in Data Envelopment Analysis: A handbook of Empirical Studies and Applications, ed. J. Zhu, Springer, (2016: forthcoming).]
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