Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Okazaki, Shintaro, Martin Eisend, Kirk Plangger, Ko de Ruyter, and Dhruv Grewal (2020), “Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review,” Journal of Retailing, 96 (4), 458-473.

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