Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Grewal, Dhruv, Anne L. Roggeveen and Jens Nordfält (2016), “The Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues,” Journal of Business Research, 69 (March), 1009-1013. (Editorial).

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