Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Dutta, Sujay, Atilla Yaprak and Dhruv Grewal (2017), “Fairness Perceptions of Retail Price Increases by Foreign and Domestic Brands: Role of Ethnocentric Beliefs, Profit Stickiness, and Contextual Information,” Journal of Business Research, 75 (June), 37-45.

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