Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Grewal, Dhruv, Anne L. Roggeveen, Rodney C. Runyan, Jens Nordfält, and Maria Elena Vazquez Lira (2017), “Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance,” Journal of Retailing and Consumer Services, 34, 261-263. (Editorial).

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