Meyer, Jan-Hinrich, Ko De Ruyter, Dhruv Grewal, Kathleen Cleeren, Debbie Isobel Keeling, and Scott Motyka (2020), “Categorical Versus Dimensional Thinking: Improving Anti-Stigma Campaigns by Matching Health Message Frames and Implicit Worldviews,” Journal of the Academy of Marketing Science, 48 (2), 222-245.
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