Dr. Dhruv Grewal

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Dr. Dhruv Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi. He has delivered seminars in US, Europe, Latin America and Asia. He has served as an expert witness or worked as a consultant on numerous legal cases.

  • (e.g., Projects, Sponsored Research/White Papers, Supported Research, Executive Degree Courses, Training Seminars, Strategy Consulting, Legal Cases):

    • ExxonMobil (Multiple training for Europe, Asia and Americas Groups)
    • Lantmannen (executive education in conjunction with SSE).
    • Dell (Multiple Training for US and one for Europe Groups)
    • IRI (Multiple Training for US and Asia Groups and one for European Group) and long-term consulting engagement. Also, provided data for numerous research papers.
    • International Institute of Analytics – Retail Vertical (seminar and white paper)
    • J&J Groups – Neutrogena and McNeal (Training with IRI)
    • Hood (Training with IRI)
    • Radio Shack (consulting engagement)
    • Telcordia (Multiple Training Programs)
    • Ericsson (Training Program)
    • Khimetrics Inc. (White paper)
    • Sabre (seminar)
    • Emergin (long consulting/advising engagement)
    • CIAB (seminar)
    • Profit Logic (Training Seminar).
    • McKinsey (Multiple training for consultants)
    • Disney (Training with McKinsey)
    • Met-Life (Multiple training programs).
    • Monsanto
    • T-Mobile/Deusche Telekom
    • TJX
    • Motorola RNSG
    • Motorola RPAG
    • Motorola IdeN Group
    • Lucent Technology (Multiple seminars)
    • NEXTEL (Consulting engagement)
    • Xenon (long term consulting engagement)
    • Houghton Mifflin Company (consulting engagement)
    • People Telephone Company
    • Babson Consortium Programs (Training program with firms represented were EDS, Dow Chemical, Dow AgroSciences, Osram and Applied Biosystems)
    • Sherwin Williams (Multiple Seminars)
    • Esso International (consulting/sponsored research)
    • Florida Power & Light (consulting report)
    • Asahi (USA) (consulting engagement)
    • Pankey Dental Institute (consulting engagements)
    • AT&T (sponsored research)
    • Sunshine Ford Co.\Miami Honda Co.
    • Century Plaza South (Retail Shopping Center)
    • Goodyear Tire & Rubber Company (sponsored research and research seminars)
    • Coates Tire Company
    • Rico Perez Products
    • Club Nautico (seminar)
    • Executive Courses at — IBM, W. R. Grace & Motorola and for Lucent Technology (at Babson).
    • Worked with a number of legal cases (see next page).

    • “Rethinking the Physical Store: Role of Tech,” Tec de Monterrey 2024 (audience: senior retail executives) (with Anne L. Roggeveen).
    • “Future of Retailing,” Egade, Tec de Monterrey, April 13, 2023 (Audience: retail school advisory members – such as senior members from Oxxo, Home Depot Mexico, Bed Bath & Beyond, etc.).
    • “Pricing Strategy of Today’s Retail Realities,” Bungee Tech Online Panel Discussion, October 19, 2021.
    • “Implementing Marketing Programs,” with ExxonMobil with participants from N. America, in Houston, September 2019.
    • “Marketing Essentials,” ExxonMobil with participants from US, Canada and Mexico in Houston (May 2019).
    • “Pricing Strategies and Tactics,” ExxonMobil with participants from Europe in Prague, (December 2017).
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Egypt, Russia, UK, etc.) in Prague, May 2017.
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Egypt, etc.) in Prague, October 2016.
    • “Pricing Strategies and Tactics,” ExxonMobil with participants from Europe in Prague, (June 2016).
    • “Implementing Fuel Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Norway, UK, Germany, Netherland, Italy, France, Nigeria, Egypt) in UK, May 2016.
    • “Customer Trend & Market Opportunity Analysis” and “Customer Experience & Engagement Management,” with Lantmannen/SSE program, April 2016.
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Norway, Germany, Belgium) in Prague, October 2015.
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Americas (e.g., US, Canada) in Houston, September October 2015.
    • “Analytics, Experimentation, Insights and Observation,” Stockholm School of Economics, Sweden. December 16, 2014. (Audience: retail school advisory members – such as senior members from ICA, COOP, Coca-Cola, Accenture, etc.).
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Norway, Turkey) in Prague, September 2014.
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Americas (e.g., US, Canada, Brazil. Mexico) in Virginia, October 2013.
    • “Executing Marketing Programs,” with ExxonMobil with participants from Asia (e.g., China, India, Thailand) in Bangkok, September 2013.
    • “Implementing Marketing Programs,” with ExxonMobil with participants from Egypt, Sweden and Hungary in Prague, May 2013.
    • “Pricing Strategies and Tactics,” ExxonMobil Asia Group, Hua-Hin, Thailand (participants from China, India, Thailand, Singapore) (May 2012).
    • “Principles, Processes and Methods for Developing, Implementing & Assessing Marketing Programs,” (with ExxonMobil Lubricant Group with participants from Russia, Poland, Czech Republic in Prague, April 2012).
    • “Retailing Insights from Research and Practice,” ICA Headquarters, Stockholm, Sweden. March 15, 2012. (Over 50 folks in the audience from marketing and related disciplines and store owners).
    • “Retailing Insights from Research and Practice,” Stockholm School of Economics, Sweden. March 16, 2012. (Audience: retail school advisory members – such as senior members from Axel Johnson (Åhléns), H&M, COOP, etc.).
    • “Customer-driven Marketing & Social Media Methods & Opportunities in Retail,” International Institute of Analytics: RARC Symposium, Boston (with Lori Shafer and Mary Delk) (November 2011).
    • “Customer Driven Merchandising,” Dell, Round Rock, TX (June, July, September 2011), Montpelier, France (October 2011).
    • “Principles, Processes and Methods for Developing, Implementing & Assessing Marketing Programs,” (with ExxonMobil Lubricant Group with participants from Turkey, England and Egypt in Istanbul, March 2011).
    • “The Impact of Gasoline Prices on Grocery Shopping Behavior and Promotion,” Promotion Optimization Institute Conference: Charting Your Course to Trade Promotion Optimization Summit, Chicago March 2011.
    • “Business Insights,” (with IRI for J&J Groups: Neutrogena, CA, Neutrogena, NYC and McNeil, PA 2009).
    • “Price and Promotion Best Practices in a Changing Economy,” IRI Insight to Impact Summit, Las Vegas, (March 2009).
    • “Price & Promotion Analysis,” (IRI Chicago, 2009).
    • “Price & Promotion Analysis,” (at Hood with IRI in 2008).
    • “The Dao of Insights,” IRI, 2006-2009 (Many deliveries in N. America, Europe and Asia).
    • “Behavioral Aspects of Value-Based Pricing,” 19th Annual PriceX Conference, California (June 2006).
    • “Developing Winning Retail Marketing and Pricing Strategies,” 18th Annual PRICEX Conference, Chicago (June 2005).
    • “Retail Success through Value,” L.L. Bean Forum, University of Southern Maine (March 2005).
    • “Developing Winning Marketing and Pricing Strategies,” Simon & Kuchner, 2004.
    • “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?” Presentation at Bank of Montreal Marketing Research Session, September 2002 (with Mitzi Montoya-Weiss and Glenn Voss).
    • “Role of Evaluation, Shop-Around Preferences, and Technology Use on Profits: Moderation Effects of Switching Barriers,” Bank of Montreal, 2002.
    • “Understanding the Market, Segmentation, Selling and Life-Time Value of the Customer,” Met-Life, New York, 2001, 2002.
    • “Market Analysis, Segmentation, Value-Based Pricing and Trends in Telecommunication,” Telcordia, New Jersey, 2001-2003.
    • “Understanding Marketing and the Marketplace” Babson Consortium Program, Babson Park, September 2004, March 2003, 2002.
    • “Segmentation and Value-Based Pricing,” Ericsson, Babson College, 2001.
    • “Developing a Winning Marketing Strategy,” CIAB, Colorado, 2001.
    • “Compete on Value,” Colgate Palmolive, New York, 1999.
    • “Developing a Winning Marketing Strategy,” Sherwin Williams, Nashville, TN, 1999.
    • “Value Based Marketing Strategies,” Motorola, TX 1998.
    • “Value Driven Marketing Strategies,” Lucent, Miami 1998.
    • “Customer Driven Marketing Strategies,” Motorola, Atlanta 1997.
    • “Strategic Classification of Stores,” Goodyear Tire & Rubber Company, Akron Ohio, 1996.
    • “Understanding & Measuring Customer Satisfaction,” Goodyear Tire & Rubber Company, Akron Ohio, 1996.
    • “Trends in Telecommunications and Value Based Marketing Strategies,” Lucent 1995.
    • “Behavioral Perspectives in Pricing,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.
    • “Defining the Retailer Customer,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.
    • “Classification of Retail Outlets Based on Efficiency,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.

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