Lassar, Walfried, Valerie S. Folkes, Dhruv Grewal and Carolyn Costley (1998), “Consumer Affective Reactions to Product Problems when the Timing of warranty expiration varies,” Journal of Business Research, 42 (July), 265-271. Honorable Mention, Conference on Affect, University of California, Riverside 1995.
All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella