Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Roggeveen, Anne L., Dhruv Grewal, John Karsberg, Stephanie Noble, Jens Nordfält, Vanessa Patrick, Elisa Schweiger, Gonca Soysal, Annemarie Dillard, Nora Cooper, and Richard Olson (2021), “Forging Meaningful Consumer-Brand Relationships Through Creative Merchandise Offerings and Innovative Merchandising Strategies,” Journal of Retailing, 97 (1), 81-98. (Invited and Reviewed).

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