Roggeveen, Anne L., Dhruv Grewal, John Karsberg, Stephanie Noble, Jens Nordfält, Vanessa Patrick, Elisa Schweiger, Gonca Soysal, Annemarie Dillard, Nora Cooper, and Richard Olson (2021), “Forging Meaningful Consumer-Brand Relationships Through Creative Merchandise Offerings and Innovative Merchandising Strategies,” Journal of Retailing, 97 (1), 81-98. (Invited and Reviewed).
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