Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Guha, Abhijit, Dhruv Grewal, Praveen K. Kopalle, Michael Haenlein, Matthew Schneider, Hyunseok Jung, Rida Moustafa, Dinesh R. Hegde, and Gary Hawkins (2021), “How Artificial Intelligence Will Affect the Future of Retailing,” Journal of Retailing, 97 (1), 28-41. (Invited and Reviewed).

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