Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Grewal, Dhruv, Abhijit Guha, Elisa Schweiger, Stefan Ludwig and Martin Wetzel (2022), “How Communications by AI-Enabled Voice Assistants Impact the Customer Journey,” Journal of Service Management, 33 (4/5), 705-720.  (invited and reviewed).

Comments are closed.

All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella