Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Schweiger, Elisa B., Anne L. Roggeveen, Dhruv Grewal, and Nancy M. Puccinelli (2019), “How In-Store Retail and Service Atmosphere Create Customer Engagement,” in The Handbook of Research on Customer Engagement, Eds. Linda D. Hollebeek and Dave E. Sprott, UK: Edward Elgar Publishing Limited, 126-163.

Comments are closed.

All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella