Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

Schweiger, Elisa B., Dhruv Grewal, Anne L. Roggeveen, and Lauren Beitelspacher (2020), “Managing the luxury shopping experience: implications for retail channels,” in Research Handbook on Luxury Branding, Eds., Felicitas Morhart, Keith Wilcox and Sandor Czellar, UK: Edward Elgar Publishing Limited, 150-169.

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