Dr. Dhruv Grewal

LATEST NEWS: Marketing (2024 Edition) Book Released

MEDIA MENTIONES (Quoted or Research quoted) IN NUMEROUS ARTICLES
• Matt Palmquist (2021), “The cyborg behind the sales counter,” https://www.strategy-business.com/blog/The-cyborg-behind-the-sales-counter?gko=34c89, March 24.

• Jason Gossettt (2019), “How technology will continue to evolve the retail landscape,” https://mobilemarketingmagazine.com/how-technology-will-continue-to-evolve-the-retail-landscape, December 8.

• Fri Köpenskap (2019), “Using Your Phone Increases Sales” [Swedish: Forskning: Med mobilen i handen ökar snittköpen], April 15, 2019.

• KvalitetsMagasinet (2019), “Shoppers Buy More When They Check Their Phone” [Swedish: Kunder shoppar mer när de tittar i mobilen], April 10, 2019.

• IT- Retail (2019), “High-Tech Bricks-and Mortar Stores and In-Store Smartphones Use Makes Shoppers Buy More” [Swedish: Högteknologiska butiker och mobilanvändning får kunder att handla mer], April 8, 2019.

• Resumé (2019), “This Is How Much More You Spend When You Go Shopping While Holding Your Mobile Phone” [Swedish: Så mycket mer lägger du på butiksshoppingen om du har mobilen i handen], April 4, 2019

• Dagens Analys (2019), “High-Tech Bricks-and Mortar Stores and In-Store Smartphones Use Makes Shoppers Buy More” [Swedish: Högteknologiska butiker och mobilanvändning får kunder att handla mer], April 4, 2019

• The Words and Phrases to Use — and to Avoid — When Talking to Customers, Harvard Business Online, October 14, 2018, https://hbr.org/2018/10/the-words-and-phrases-to-use-and-to-avoid-when-talking-to-customers

• For Some Products, Labels That Appear Handwritten Pay Off, Wall Street Journal, May 20, 2018, https://www.wsj.com/articles/for-some-products-labels-that-appear-handwritten-pay-off-1526868420

• Anna Bahney (2017), “Club store shopping makes you spend and eat more,” https://money.cnn.com/2017/11/24/pf/club-stores-study/index.html, November 24.

• Mood fit Between TV shows, ads matters, The Globe and Mail, March 29, 2015, http://t.co/of8QV6W8HU

• High-energy TV commercials: Too much stress for consumers?, ScienceDaily, March 24, 2015, http://www.sciencedaily.com/releases/2015/03/150324111512.htm

• Sad movies, happy ads, Boston Globe, January 11, 2015, http://www.bostonglobe.com/ideas/2015/01/11/tax-avoidance-has-soared-study-finds/uXp7MNrkvFtZ1YSsRAmfKM/story.html

• For Men, Seeing Red Can Mean Paying More, http://www.psmag.com/navigation/business-economics/for-men-seeing-red-can-mean-paying-more-59622/

• Price Printed in Red Attracts More Consumers: Survey, The Times of India, July 16. 2013, http://timesofindia.indiatimes.com/business/india-business/Price-printed-in-red-attracts-more-consumers-Survey/articleshow/21107383.cms

• When Food Is Not a Bargain: Study Says Price, Rather Than Nutrition, Affects Shoppers Most, Valley News, June 24, 2013, http://www.vnews.com/home/6988943-95/when-food-is-not-a-bargain

• E-retailing cannot be a stand-alone channel – it must be integrated with the rest of the business (interview reported on: http://www.uoc.edu/portal/en/sala-de-premsa/actualitat/entrevistes/2013/dhruw-grewal.html) January 2013.

• Does Chinese chocolate taste better than Swiss? Depends on when you find out, Science Daily, July 27, 2011. http://www.sciencedaily.com/releases/2011/07/110714150953.htm

• Gas Crunch Slams Brands—But Not the Ones You Think, CNBC.com, March 10, 2011.

• Retailer’s Racy Catalog to Return, Boston Herald, 7/13/10.

• Shoppers cut back on gas and food but stick to brand names, Daily Finance, December 3, 2009, http://www.dailyfinance.com/2009/12/03/shoppers-cut-back-on-gas-and-food-but-stick-to-brand-names/

• Wired Magazine Becomes Holiday Retailer, The New York Sun, 11/21/06

• Go ahead and gawk; that’s what this revolving billboard on wheels is all about, Commercial Appeal, 10/10/06.

• Holiday Sales up 2% in last full week of season, USA Today, 12/21/04

• Wal-Mart doesn’t plan to toy much with prices, USA Today, 10/11/04.

• Rebates Motivate Consumer Choice, USA Today, 2004.
o The News Journal.com, DE, 3/7/04
o Honolulu Advertiser.com, 3/7/04
o Louisville Courier Journal.com, KY, 3/9/04
o Asbury Park Press.com, NJ, 3/7/04

• Toys aren’t them? Toys R Us may sell toy unit, USA Today, 2004.

• Going Global, Vault Magazine, 2002.

• The Price isn’t Right, Guardian Unlimited, 2002.

• E-Commerce Goes Global for Growth, E-Commerce Times, 2002.

• Who Can You Trust, Small Business Computing.Com, 2001.

• Size Matters: Why Do So Many People Want to Own A Ford Excursion? Because It’s the Godzilla of SUVs, And That’s No Small Feat., Sun Sentinel, 2000

• Naming Rights Trend Growing, South Florida Business Journal, 1999.

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