Farace, Stephania, Anne L. Roggeveen, Francisco Villarroel-Ordenes, Ko de Ruyter, Martin Wetzels, and Dhruv Grewal (2020), “Patterns in motion: how visual patterns in ads affect product evaluations,” Journal of Advertising, 49 (1), 3-17.
Comments are closed.
All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella