Grewal, Dhruv, Anne L. Roggeveen and Jens Nordfält (2014), “Pricing in the Modern World: The Role of Price-Related and Non-Price Related Cues,” Journal of Product & Brand Management, 23 (6), 397-400, (introductory editorial).
All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella