Dr. Dhruv Grewal

• Ahlbom, Carl-Philip, Lauren Beitelspacher, Dhruv Grewal, Stephanie M. Noble, and Jens Nordfält (2017), “Understanding In-Store Mobile Phone Usage and Retail Sales.” In Proceedings of the 2017 Winter AMA Conference: Better Marketing for a Better World, D-28, Orlando, FL, USA.
• Ahlbom, Carl-Philip, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2016), “With or Without You: Playing Music in Grocery Stores.” In Creating Marketing Magic and Innovative Future Marketing Trends: Developments in Marketing Science: Proceedings of the 2016 Academy of Marketing Science Annual Meeting, 305-306, Springer, Cham.
• Hill, Krista, Anne Roggeveen, and Dhruv Grewal (2015),”The Impact of Service Recovery Strategies on Consumer Responses: a Conceptual Model and Meta-Analysis”, in NA – Advances in Consumer Research, Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, p. 789.
• Villarroel, Francisco O, Stephan Ludwig, Ko de Ruyter, Martin Wetzel, and Dhruv Grewal (2014), “Demystifying Sentiment Strength: Text-mining Speech Acts in Online Customer
• Reviews,” ANZMAC, Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli (eds.), Brisbane, Australia, p. 1206.
• Dutta, Sujay, Abhijit Guha, Abhijit Biswas and Dhruv Grewal (2014), “Delighting Customers with Surprises in the Context of Pre-Purchase Guarantees: A Test Using Low-Price Guarantees,” Shopper Marketing and Pricing Conference Proceedings, Sweden: Stockholm School of Economics, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds.), p. 16.
• Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter, and Martin Wetzels (2014), “Self-Disclosure is Rewarding: How Customer Reviews Can Lead Individuals to Engage in Impulsive Behaviors,” Shopper Marketing and Pricing Conference Proceedings, Sweden: Stockholm School of Economics, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds.), p. 15.
• Grewal, Dhruv, Krista Hill, and Susan Andrzejewski (2013),”A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings,” in E – European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN: Association for Consumer Research, Pages: 343-343.
• Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Rajneesh, Suri (2012), “Are Men Seduced by Red? The Effect of Color on Price Perception,” in European Marketing Association Conference (EMAC), May 2012, Lisbon, Portugal.
• Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011), “Shall I Tell You Now or Later? The Effect of Product Information Order on Experiential Product Evaluation” Proceedings of the Society for Consumer Psychology, Naomi Mandel and David Silvera (eds.) p. 150-151.
• Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011),”How the Order of Information About an Experiential Product Impacts Affective Evaluation,” in Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.
• Roggeveen, Anne L., Dhruv Grewal, and Ronald Goodstein (2010),”Combining High-Scope and Low-Scope Retail Cues: An Integrative Perspective,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.
•  Chandrashekaran, Rajesh, Rajneesh Suri and Dhruv Grewal (2008),”Red Squares and Blue Circles: How Color Influences Processing of Price Information,” in Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and
• Dipankar Chakravarti, Duluth, MN: Association for Consumer Research, Pages: 372-373.
•  Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2008),”How the Order of Sampled Experiential Goods Affects Choice,” in Asia-Pacific Advances in Consumer Research, Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN: Association for Consumer Research, Pages: 24-25.
• Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2008), “Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?” in Proceedings of the 2008 Academy of Marketing Science Conference, Pages: 53.
• Suri, Rajneesh, Rajesh Chandrashekaran, and Dhruv Grewal (2008),”Effects of Spatial Location of Price Information on Consumers’ Perception of Prices and Products,” in Advances in Consumer Research, Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Pages: 929-929.
• Rothenberger, Sandra, Dhruv Grewal and Gopalkrishnan R. Iyer and (2008), “Fairness through Transparency: The Influence of Price Transparency on Consumer Price Fairness Perceptions,” Enhancing Knowledge Development in Marketing, eds. James R. Brown and Rajiv P. Dant, 2008 AMA Educators’ Proceedings, American Marketing Association, Pages 14-15.
• Biswas, Dipayan, Anne L. Roggeveen, and Dhruv Grewal (2007),”A Belief Updating Perspective of Combining Information from Sequential Sources: The Role of the Focal Hypothesis,” in European Advances in Consumer Research,Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN: Association for Consumer Research.
• Roggeveen, Anne L. and Dhruv Grewal (2007),”How Cue Congruity Affects Consumer Perceptions,” in Advances in Consumer Research, Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, Pages: 549-550.
• Roggeveen, Anne L. and Dhruv Grewal (2007), “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailers? It Depends on Cue Typicality and the Reputation Cue’s Valence,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 148-149.
• Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Fix It or Leave It: Consumer Expectations, Intentions, and Reactions in Technology-Based Self-Service Failure and Recovery,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 139-140. (This paper was awarded best paper in the Technology and e-Business Track.)
• Biswas, Dipayan, Anne L, Roggeveen and Dhruv Grewal (2007), “A Belief Updating Perspective of Combining Sequential Information: “Seizing” and “Freezing,” for the Focal Hypothesis,”  AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 225-226.
• Roggeveen, Anne L., Dhruv Grewal Jerry Gotlieb (2006),”Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?” in Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN: Association for Consumer Research, Pages: 101-101. 
• Roggeveen, Anne L., Dhruv Grewal and Michael Tsiros (2006), “Developing Effective Service Recovery Strategies: The Role of Explanation and Compensation,” AMA Winter Educators’ Conference Proceedings, Vol. 17, p. 32.
• Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal (2006), “Measuring Service Convenience and Assessing Its Influence on Retail Customers,” AMA Winter Educators’ Conference Proceedings; 2006, Vol. 17, p. 116/
• Zhen, Zhu, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2006), “Self-Service Technology Effectiveness: The Roles of Comparative Information, Interactivity, and Individual Differences,” AMA Winter Educators’ Conference Proceedings; 2006, Vol. 17, p. 224.
• Kukar-Kinney, Monika and Dhruv Grewal (2004), “Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments,” American Marketing Association Educators’ Proceedings: Enhancing Knowledge, Vol. 15, 139-140.
• Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea Godfrey (2003), “Customer Evaluation of Service Convenience: An Empirical Investigation,” in AMA Winter Educators’ Conference Proceedings, Henderson and Moore (eds.), Vol. 14, Chicago, IL: American Marketing Association, 163-164.
• Grewal, Dhruv, Julie Baker, Michael Levy, and Glenn Voss (2002), “The Effects of Wait
• Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage
• Intentions” in Hypercompetition in Markets and Marketing: The New Economic Reality, Robert
• Lusch & Matthew B. Myers, eds. Coral Gables, FL: Academy of Marketing Science. (Best Paper Award – Retailing Track [Stan Hollander Prize]; Best Conference Paper Award [Wayne Delozier Prize]).
• Compeau, Larry. Dhruv Grewal and Rajesh Chandrashekaran (2001), “Believe It or Not: Advertised Reference Prices, Sale Prices and Perceptions of Value,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.12, pp. 79. (Best paper – Pricing Track).
• Lindsey-Mullikin, Joan and Dhruv Grewal (2001), “Market Price Variation: The Availability of Internet Market Information,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.12, pp. 81.
• Compeau, Larry, Dhruv Grewal and Joan Lindsey-Mullikin (2001), “An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements,” New Meanings for Marketing in a New Millennium, Melissa Moor and Robert S. Moore, eds., Academy of Marketing Science, 100.
• Chandrasekaran, Rajesh and Dhruv Grewal (2000), “Effects of Comparative Price Ads on Internal Reference Price and Offer Evaluation,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.11, pp. 173.
• Montoya-Weiss, Mitzi M., Glenn B. Voss, and Dhruv Grewal (2000), “Bricks to Clicks: What Drives Consumer Use of the Internet Retail Channel?” in Enhancing Knowledge Development in
• Marketing, Gregory T. Gundlach & Patrick E. Murphy, eds. Chicago, IL: AMA, 347. (Best paper – Technology Track).
• Tamara F. Mangleburg, Dhruv Grewal, and Terry Bristol (1999),”Family Type, Family Authority Relations, and Adolescents’ Purchase Influence”, in Advances in Consumer Research Volume 26, eds. Eric J. Arnould and Linda M. Scott, Provo, UT: Association for Consumer Research, Pages: 379-384.
• Grewal, Dhruv and Kent B. Monroe (1995),”Price as a Signal of Quality”, in European Advances in Consumer ResearchVolume 2, eds. Fleming Hansen, Provo, UT: Association for Consumer Research, Pages: 357.
• Grewal, Dhruv and Kent B. Monroe (1995),”Information Cues as Signals of Quality”, in European Advances in Consumer Research Volume 2, eds. Fleming Hansen, Provo, UT: Association for Consumer Research, Pages: 356.
• Grewal, Dhruv and Larry Compeau (1993),”Interpretations of Semantic Phrases in Comparative Price Advertisements: Some Preliminary Evidence on a Public Policy Issue”, in Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT: Association for Consumer Research, Pages: 479-480.
• Grewal, Dhruv and Ronald C. Goodstein (1993), “Societal and Public Policy Issues with Retail Pricing”, in Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT: Association for Consumer Research, Pages: 477.
• Sharma, Arun and Dhruv Grewal (1993), “The Customer Satisfaction – Logistics Interface,” Enhancing Knowledge Development in Marketing, eds. David Cravens and Peter R. Dickson, Vol. 4, Chicago, IL:  American Marketing Association, 489-490.
• Samli, A. Coskun, Dhruv Grewal and Harold Berkman (1992), “Macro Aspects of Technology Management in the Third World Countries,” Proceedings of the Third International Conference on Management of Technology, ed. T.M. Khalil, Norcross, GA:  Industrial Engineering and Management Press, 489-495.
• Marmorstein, Howard and Dhruv Grewal (1991) “Consumers’ Subjective Cost of Price Comparison Shopping:  An Experimental Examination,” AMA Educators’ Proceedings, ed. Mary C. Gilly and F. Robert Dwyer, Chicago, IL:  American Marketing Association, 46-52.
• Grewal, Dhruv (1991), “Perceived Quality:  A Key Element for Long-Term Corporate Success,” Productivity and Quality Management Frontiers-III, ed. David J. Sumanth et al., Norcross, GA:  Industrial Engineering and Management Press, p. 323.
• Compeau, Larry D. and Dhruv Grewal (1990), “Comparative Price Advertising:  A Methodological Review and Critique,” AMA Educators’ Proceedings, Vol. 1, eds. William Bearden et al., Chicago, IL:  American Marketing Association, p. 118.
• Avila, Ramon A. and Dhruv Grewal (1990), “An Exploratory Study of Sex Differences on Salesforce Turnover, Demographics, Job Satisfaction and Performance,” AMA Winter Educators’ Conference, Vol. 1, eds. David Lichtenthal et al., Chicago, IL:  American Marketing Association, 169-72.
• Grewal, Dhruv, Harold Berkman and A. Coskun Samli (1990), “Managing Technology Safety Transfer,” Proceedings of the Second International Conference on Management of Technology, eds. T.M. Khalil and B.A. Bayraktar, Norcross, GA:  Industrial Engineering and Management Press, 1137-1147.
• Grewal, Dhruv and Kent B. Monroe (1989), “The Effects of Contextual Information Cues on Buyers’ Product Evaluations and Behavioral Intentions,” AMA Educators’ Proceedings, eds. Paul Bloom et al., Chicago, IL:  American Marketing Association, p. 274.
• Samli, A. Coskun and Dhruv Grewal (1988), “Technology Safety Transfer: The Forgotten Component in Economic Development,” Marketing and Economic Development:  Issues and Opinions, Proceedings of the Second International Conference on Marketing and Development, eds. James E. Littlefield and Magdolna Csath, Blacksburg, Virginia, 1988, 193-197.
• Ozanne, Julie L. and Dhruv Grewal (1987), “A Concept-Based Approach to Theory Construction:  A Step-By-Step Process,” AMA Educators’ Proceedings, eds. Susan P. Douglas et al., Chicago, IL: American Marketing Association, p. 157.

Presentation made by me or my co-authors. Presentations made for which proceeding publications/abstracts are already listed are not included here. Co-author’s name in italics if I was not present at the presentation and/or present to address audience questions).

2024

• Grewal, Dhruv (2024), “A Journey of Intellectual Curiosity –But Why?” Christopher Lovelock Career Contributions to the Services Discipline Award, Frontiers in Services, Amelia Island, June.
• Grewal, Dhruv (2024), “Understanding How Knowledge Generalizes: Role of Reviews and Meta-Analyses,” Frontiers in Services, Amelia Island, June.

2023

• Nikulina, Olesia. Dhruv Grewal and Dennis Herhausen (2023), “Getting in (Visual) Touch With the Consumer: How Texture of an Image Impacts Consumer Engagement,” Marketing and the Creator Economy Conference at Columbia Business School. New York, NY.
• Grewal, Lauren, Roland Schroll, Dhruv Grewal and Stijn van Osselaer (2023), “Bored Out of Your (Human) Mind: Boredom Makes People Feel Less Human and Less Prosocial,” ACR, Seattle, October.
• Grewal, Lauren, Carl-Philip Ahlbom, and Dhruv Grewal (2023), “The Role of Mobile Devices in Developing Child Financial Literacy,” ACR, Seattle, October.
• Ludwig, Stephan, Dennis Herhausen, Luigi de Luca, and Dhruv Grewal (2023), “Communication Design Logics and Innovation Management,” Babson College-JPIM Conference, Babson College, October.
• Wetzels, Martin, Rudd Wetzels, Elisa Schweiger, and Dhruv Grewal (2023), “How Topic Modeling Can Spur Innovation Management,” Babson College-JPIM Conference, Babson College, October.
• Grewal, Dhruv, Sabine Benoit, Stephanie M. Noble, Abhijit Guha, Carl-Philip Ahlbom, and Jens Nordfält (2023), “Leveraging Technology and AI in In-Store Retailing: Increasing Customer and Employee Efficiency and Enhancing their Experiences,” Babson College-JR Conference, Babson College, September.
• Grewal, Dhruv Stephanie Noble, Abhijit Guha, and Kara Bentley (2023), “The Future of the Food Production-Consumption Chain: Fighting Food Insecurity, Loss, and Waste,” JAMS-Tuck Conference, Dartmouth College, July.
• Farace, Stefania, Francisco Javier Villarroel Ordenes, Dennis Herhausen, Dhruv Grewal, and Ko de Ruyter (2023), “Combining Image and Text Features in Social Media Posts to Boost Consumer Content Sharing,” European ACR, Amsterdam, July.
• Schroll, Roland, Lauren Grewal and Dhruv Grewal (2023), “Bored Out of Your (Human) Mind: Boredom Makes Us Feel Less Human and Donate Less To Charity,” EMAC, Copenhagen, Denmark.
• Ahlbom, Carl-Philip, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfaldt (2023), “Understanding how weekday vs. weekend grocery shopping influences the effect of music on sales,” EMAC, Copenhagen, Denmark. (part of special session)
• Pizzi, Gabriele, Virginia Vannucci, Anne L. Roggeveen, and Dhruv Grewal (2023), “Consumers’ Perceptions and Intentions toward the Purchase of NFTs,” EMAC, Copenhagen, Denmark.
• Bressgott, Timna, Dhruv Grewal, Dominik Mahr, Martin Wetzels, Abhijit Guha, and Elisa Berit Schweiger (2023), “Alexa, You Or I Changed: Enhancing Consumers’ Voice Purchase Intentions Over Time,” La Londe Conference: Consumer Behavior and Marketing Communications, Porquerolles Island (French Riviera), France. May 30-June 2, 2023.
• Krotz, Riley, Carl-Philip Ahlbom, Stephanie M. Noble, Dhruv Grewal, and Benjamin Prijatel (2023), “Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events,” AMS, New Orleans.
• AMS Building the Bridge to Marketing Practice Grant Finalist Presentations
• Krotz, Riley, Carl-Philip Ahlbom, Stephanie M. Noble and Dhruv Grewal (2023), “Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events,” Organizational Frontlines Research Symposium, AMA Winter Academic Pre-Conference, Nashville, TN.
• Ahlbom, Carl-Philip, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfaldt (2023), “Understanding how weekday vs. weekend grocery shopping influences the effect of music on sales,” Winter AMA, Nashville TN.

2022

• Nikulina, Olesia, Allard Van Riel, Jos Lemmink, Martin Wetzels, and Dhruv Grewal (2022). “Visual Storytelling: How Visuals Transport us into the Narrative World,” Association for Consumer Research, Denver, October.
• Herhausen, Dennis, Lauren S. Grewal, Krista Hill Cummings, Anne L. Roggeveen, Francisco Villaroel Ordenes, and Dhruv Grewal (2022), “Deescalating Arousal in Social Media Complaints’ Using Active Listening and Empathy to Enhance Customer Gratitude,” Association for Consumer Research, Denver, October.
• Farace, Stefania, Francisco Villaroel Ordenes, Dennis Herhausen, Dhruv Grewal and Ko de Ruyter (2022), “Images, Overlays, and Captions in Social Media: How to Design Multimodal Brand Posts,” Association for Consumer Research, Denver, October.
• Yashaswy, Laxminarayana A., Praveen K. Kopalle, Dhruv Grewal, and Jens Nordfält (2022), “The Impact of Co-location of Departments on Joint Sales in Retail Stores,” AMA Summer Conference, Chicago, August.
• Grewal, Dhruv (2022), “Addressing Greatest Global Challenges Using a Marketing Lens,” Frontiers in Services 2022, Babson College, June. Plenary Talk.
• Wetzel, Rudd,  Dhruv Grewal, Jos Lemmink, Benjamin Lucas and Martin Wetzel (2022), “Mapping the Evolution of Service Robots Research: A Meta -Mining Approach,” Frontiers in Services 2022, Babson College, June.
• Wetzels, Martin, Rudd W.H. Wetzels, and Dhruv Grewal (2022), “Mapping AI: Using a Meta-Mining Narrative Approach,” Frontiers in Service. Boston, USA. June 24.
• Schweiger, Elisa B., Carl-Philip Ahlbom, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2022), “Technology-Augmented In-Store Endcaps and Impacts on Sales,” Frontiers in Services 2022, Babson College, June.
• Hess, Nicole, Martin Mende, Maura Scott, Dhruv Grewal and Anne Roggeveen (2022), “Served by a Cyborg: How Consumers Respond to Human Enhancement Technologies in Service Interactions,” Frontiers in Services 2022, Babson College, June.
• Hutter, Katja, Benjamin Lucas, Karin Teichmann, Martin Wetzel, and Dhruv Grewal (2022), “What’s Next? Analytics for Pattern Discovery in Digital Innovation Contests,” Frontiers in Services 2022, Babson College, June.
• Shanks, Illana, Martin Mende, Maura L. Scott, Jenny van Doorn, and Dhruv Grewal, “Cobotics in Healthcare Services,” JAMS Thought Leaders Conference on Grand Challenges in Marketing, London, U.K., June 2022 (by invitation-only conference). Yashaswy, Laxminarayana A., Praveen K. Kopalle, Dhruv Grewal, and Jens Nordfält (2022), “The Impact of Co-location of Departments on Joint Sales in Retail Stores,” ISMS Marketing Science Conference, Virtual presentation, June.
• Grewal, Dhruv (2022), “The Future of Marketing: The Age of AI,” 2022 EMCB Conference, AMA Presidential Panel on Emerging Markets, Plenary Presentation (Virtual Presentation), May.
• Yashaswy, Laxminarayana A., Praveen K. Kopalle, Dhruv Grewal, and Jens Nordfält (2022), “The Impact of Co-location of Departments on Joint Sales in Retail Stores,” T+PM Conference, Emory, May.
• Krotz, Riley T., Carl-Philip Ahlbom, Stephanie M. Noble & Dhruv Grewal (2022), “Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events,” AMS Annual Conference, Monterey Bay, CA, May.
• Krotz, Riley T., Carl-Philip Ahlbom, Stephanie M. Noble, and Dhruv Grewal (2022), “Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events,” Winter AMA Conference, Las Vegas, February.
• Shipley, Garrett, Carl-Philip Ahlbom, Stephanie M. Noble, Riley T. Krotz, and Dhruv Grewal (2022), “The Influence of Augmented Reality Across the Customer Decision Journey,” Winter AMA Conference, Las Vegas, February.
• Grewal, Dhruv (2022), “2022 American Marketing Follow: A Journey of Intellectual Curiosity (IC),” Online Presentation Posted By AMA Prior to Winter AMA Conference.

2021

• Shanks, Ilana, Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal (2021),
• “Cobotics and Its Power Dynamics” ACR Conference, (Virtual Presentation).
• Shanks, Ilana, Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal (9/2021),
• “Cobotics and Its Power Dynamics” JMR Mitigation in Marketing Conference, (Virtual Presentation).
• Davis, Brennan, Dhruv Grewal, and Steve Hamilton (2021), “The Future of Marketing Analytics and Public Policy,” Summer AMA Conference (Virtual Presentation).
• Grewal, Dhruv (2021), “The Future of Marketing and Technology: The Age of AI and Robots,” 2021 Frontiers in Service Conference, Temple University, (Virtual Keynote Presentation), July.
• Schweiger, Elisa B., Carl-Philip Ahlbom, Jens Nordfält, Anne Roggeveen, and Dhruv Grewal (2021), “In-Store Digital Projections – How Vividness Impacts Sales,” 2021 Frontiers in Service Conference, Temple University, (Virtual Presentation), July.
• Herhausen, Dennis, Gianluca, Scheidegger, Dhruv Grewal, and Davide Scheidegger (2021), “In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey,” EMAC Annual Conference, Madrid (Virtual Presentation).
• Grewal, Dhruv (2021), “The Future of Marketing and Technology,” AMA Winter Educators Conference, Plenary Panel on The Human Side of Marketing in an Age of Digital Transformation, Presentation (Virtual Presentation).
• Grewal, Dhruv, Carl‐Philip Ahlbom, Stephanie M. Noble, Venky Shankar, Unnati Narang, Jens Nordfält and (2021), “In-Store Technologies: How Communication Content Increases Sales,” AMA Winter Educators Conference, (Virtual Presentation).

2020

• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal, and Ko De Ruyter (2020), “The effect of Image Content and Text on Brand Narratives Sharing,” Association for Consumer Research, Paris, France. (virtual presentation).
• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal, and Ko De Ruyter (2020), “Brand Narratives in Social Media,” Summer Language Lab (Virtual), Invited talk organized by Jonah Berger and Grant Packard
• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal, and Ko De Ruyter (2020), “The Image + Text Formula in Brand Social Media Posts that Really Works,” MSI lunch series (virtual talk), August.
• Krotz, Riley T., Dhruv Grewal, Stephanie M. Noble, and Carl-Philip Ahlbom (2020), “Does Social Media Help or Harm Prosocial Behavior? Unraveling the Digital Divide,” AMA Summer Educators’ Conference (virtual presentation).
• Farace, Stefania, Francisco J. Villarroel Ordenes, Dhruv Grewal and Ko de Ruyter (2020), “Brand Narratives in Social Media Communication: Implications for Consumer Sharing,” AMA Winter Educators’ Conference, San Diego, CA.
• Krotz, Riley T., Carl-Philip Ahlbom, Dhruv Grewal, Stephanie M. Noble, and Stephan Ludwig (2020), “Designing Brand Descriptions for the Digital Organizational Frontlines,” AMA Winter Educators’ Conference, San Diego, CA.
• Krotz, Riley T., Carl-Philip Ahlbom, Dhruv Grewal, Stephanie M. Noble, and Stephan Ludwig (2020), “Designing Brand Descriptions for the Digital Organizational Frontlines,” Organizational Frontlines Research Symposium, San Diego, CA.
• Krotz, Riley T., Carl-Philip Ahlbom, Dhruv Grewal, Stephanie M. Noble, and Stephan Ludwig (2020), “Designing Brand Descriptions for the Digital Organizational Frontlines,” Clemson University Research Symposium, Clemson, SC.

2019

• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal and Ko de Ruyter (2019). “Brand Narratives in Social Media Communication: Implications for Consumer Sharing,” The Future of Brands Conference, Columbia University, December.
• Roggeveen. Anne L., Dhruv Grewal, Stephanie Noble, Vanessa Patrick, Jens Nordfält, Elisabeth Schweiger, Gonce Soysal, John Karsberg (2019), “Challenges and Opportunities of Fashion and/or Luxury Retailing,” Retailing Thought Leadership Conference, University of Arkansas, October.
• Grewal, Dhruv, Abhijit Guha, Michael Heinlein, Jung, Praveen Kopalle, Mathew Schneider, Fogg, Gary Hawkins, Denish Hedge and Rida Moustafa (2019), “AI in the Retailing Industry,” Retailing Thought Leadership Conference, University of Arkansas, October.
• Noble, Stephanie M., Dhruv Grewal, Riley Krotz, Dipayan Biswas, Jens Nordfält, and
• Carl-Philip Ahlbom (2019), “Happy and Indebted Frontline Employees: The Free Food Effect,” AMA Summer: SERVSIG’s Got Talent, Chicago, August.
• Grewal, Dhruv, Elisa Schweiger, Anne L. Roggeveen, Carl-Philip Ahlbom and Jens Nordfalt (2019), “In-Store Digital Projections – How Vividness Impacts Sales,” American Marketing Association Summer Educators Conference, August, Chicago.
• 2019 Best Paper Award, Points-of-Purchase: New Frontiers in Retail Track, Summer AMA Conference.
• Ailawadi, Kusum L., Yu Ma, and Dhruv Grewal (2019), “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases,” American Marketing Association Summer Educators Conference, August, Chicago.
  • Presentations of Finalists for the Paul E. Green Award.
• Grewal, Dhruv (2019), “Research in the Digital Age,” American Marketing Association Summer Educators Conference, August, Chicago, (presenter and panelist).
• Mende, Martin, Maura Scott, Jenny van Doorn, Ilana Shanks and Dhruv Grewal (2019), “When Humanoid Service Robots Can Elicit Compensatory Consumer Responses: An Examination of Moderating Effects,” Frontiers in Services Conference, Singapore, July.
• Hill, Krista, Anjali Bal, and Dhruv Grewal (2019), “Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear,” Academy of Marketing Science World Marketing Conference, Edinburgh, Scotland, July.
• Farace, S., Anne L. Roggeveen, Francisco Villarroel-Ordenes, Ko de Ruyter, Martin Wetzels, and Dhruv Grewal (2019), “Patterns in Motion: How the Visual Pattern Shown in the Ad Impacts Product Evaluations,” Marketing Science Conference, Rome (Italy), June 20-22.
• Grewal, Dhruv, Stephanie M. Noble, Carl‐Philip Ahlbom, and Jens Nordfält (2019), “Hand-Held Scanner Shopping: Evidence from the Field,” European Marketing Association Conference, Hamburg. Germany, May.
• Schroll Roland and Dhruv Grewal (2019), “Humans vs. Machines: How Consumers Evaluate Content from Human vs. Nonhuman Sources,” Theory + Practice in Marketing Conference: New Technologies and Marketing, Columbia Business School, NY, May.
• Grewal, Dhruv, Anne L. Roggeveen, Maura Scott, Mirja Kroshke, and Martin Mende (2019), “Superhumans At Your Service: Exploring Effects of Enhancing Service Providers on Customers and Employees,” JIM Thought Leader Conference:  Big Data, Technology-Driven CRM & Artificial Intelligence, Lisbon, Portugal, April.
•  Krotz, Riley, Noble, Stephanie M., Dhruv Grewal, Dipayan Biswas, Jens Nordfält, and
• Carl-Philip Ahlbom (2019), “Happy and Indebted Frontline Employees: The Free Food Effect,” Southeast Marketing Symposium Conference, Memphis, TN, February.
•  Grewal, Dhruv, Elisa B. Schweiger, Anne L. Roggeveen, Carl-Philip Ahlbom, and Jens Nordfält (2019), “Retailing Field Studies in an International Context,” American Marketing Association Winter Educators Conference, February.
•  Noble, Stephanie M., Dhruv Grewal, Riley T. Krotz, Dipayan Biswas, Jens Nordfält and Carl-Philip Ahlbom (2019), “Happy and Indebted Front-Line Employees: The Free Food Effect,” Frontline Pre-Conference, American Marketing Association Winter Educators Conference, Frontline Pre-Conference, February.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2019), “How Robots Affect Customer Service Experiences – Exploring Compensation Effects,” American Marketing Association Winter Educators Conference, February.
• Umashankar, Nita, Abhijit Guha, Dhruv Grewal, Brett P. Matherne, and Timothy R. Bohling (2019), “How Social Media Platforms Impact the Optimality of Advertising Content: An Examination of MBA Advertisements.” JMR Education Special Issue Pre- American Marketing Association Winter Educators Conference, February.
• Villareal-Ordenes, Francisco, Dhruv Grewal, Lauren S. Grewal and Panagiotis Sarantopoulos (2019), “Understanding Language Dynamics in Employee-Customer Text-based Interactions,” American Marketing Association Winter Educators Conference, February.

2018

• Noble, Stephanie M., Dhruv Grewal, Riley T. Krotz, Dipayan Biswas, Jens Nordfält and Carl-Philip Ahlbom (2018), “Happy and Indebted Front-Line Employees: The Free Food Effect,” ASU Center for Service Leadership Conference, October 25.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2018), “Robot Rising: How Humanoid Robots Influence Customers’ Service Experiences and Food Consumption,” Association for Consumer Research.
• Verma, S., Abhijit Guha, Abhijit Biswas, and Dhruv Grewal (2018), “Are low price guarantees and price match guarantees created equal?” Summer AMA, Boston August 2018.
• Roggeveen, Anne L., Abhijit Guha, Rajneesh Suri, Nancy Puccinelli, and Dhruv Grewal (2018), “Display the price to the left, or right? When and why this matter,” Summer AMA, Boston August 2018.
• Hill, Krista, Anne L. Roggeveen, and Dhruv Grewal (2018), “How to Respond when a Consumer Complains about your firm online,” Summer AMA, Boston August 2018.
• Guha, Abhijit, Devon Delvecchio, Dhruv Grewal, D., Rajneesh Suri, and Jens Nordfält (2018), “One discount or two? It depends on how (much) you feel,” Summer AMA, Boston August 2018.
• Roggeveen, Anne L., Abhijit Guha, Rajneesh Suri, Nancy Puccinelli, and Dhruv Grewal (2018), “Which Side is Right? Visual Price Dominance under Low and High Engagement,” European Association for Consumer Research.
• Guha, Abhijit, Devon Delvecchio, Dhruv Grewal, Rajneesh Suri, and Jens Nordfält (2018), “One discount or two? It depends on how (much) you feel,” Babson Pricing Camp, Babson Park.
• Roggeveen, Anne L., Abhijit Guha, Rajneesh Suri, Nancy Puccinelli, and Dhruv Grewal (2018), “Display the price to the left, or right? When and why this matters,” Babson Pricing Camp, Babson Park.
• Roggeveen, Anne L., Dhruv Grewal, Carl-Philip Ahlbom, and Jens Nordfält (2018), “When In-Store Music Enhances Sales: The Role of Motivational Congruity,” presented at the 2018 Triennial AMA/ACRA Conference, Toronto, Canada, June 2018.
• Grewal, Dhruv, Carl‐Philip Ahlbom, Stephanie M. Noble, Venky Shankar, Unnati Narang, Jens Nordfält and (2018), “Mobile Integrated Kiosks: How Inspirational Communication Content Increases Unplanned Spending,” 2018 Triennial AMA/ACRA Conference, Toronto, Canada, June 2018.
• Guha, Abhijit, Abhijit Biswas, Sandeep Bhowmick, Dhruv Grewal, and Jens Nordfält (2018), “How Vertical Differences in Sale Price Presentation Impact Purchase Intentions,” Triennial AMA/ACRA Conference, Toronto, Canada, June 2018.
• Grewal, Dhruv. Francisco Villareal Ordenes and Lauren S. Grewal (2018), “E-care: The Impact of Dialogue Dynamics in Online Service Resolution, Organizational Frontline Symposium, Pre-Winter AMA Conference, New Orleans.
• Grewal, Dhruv, Carl‐Philip Ahlbom, Lauren Beitelspacher, Stephanie M, Noble and Jens Nordfält (2018), “Evolving Mobile Shopping Behavior and its Implications for Shopper Marketing,” Special session presentation at American Marketing Association Winter Marketing Educators’ Conference 2018, New Orleans, LA, USA, February 2018.
• Grewal, Dhruv, Carl‐Philip Ahlbom, Stephanie M. Noble, Venky Shankar, Unnati Narang, Jens Nordfält and (2018), “Mobile Integrated Kiosks: How Inspirational Communication Content Increases Unplanned Spending,” American Marketing Association Winter Marketing Educators’ Conference 2018, New Orleans, LA, USA, February 2018.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2018), “Robot Rising: How Humanoid Robots Influence Customers’ Service Experiences and Food Consumption,” American Marketing Association Winter Marketing Educators’ Conference 2018, New Orleans, LA, USA, February 2018.

2017

• Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2017), “When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving,” Association for Consumer Research, October, San Diego, CA.
• Villarroel Ordenes, Francisco, Christina Pittas and Dhruv Grewal (2017), “Do You e-Care? Analyzing the Impact of Conversational Agreement on Sentiment Analysis in Online Customer Service,” Frontiers in Service Conference, June 22-25, New York.
• Nancy M. Puccinelli, Nancy M., Susan A. Andrzejewski, Krista M. Hill Cummings, and Dhruv Grewal (2017), “Mimicry in Retail and Service Settings: A Meta‐Analytic Integration,” Consumer Response to the Evolving Retailing Landscape, Wharton School, June 22-23. (Round Table).
• Grewal, Dhruv, Venky Shankar, Unnati Narang, Jens Nordfält and Carl‐Philip Ahlbom (2017),
• “Evolving Mobile Shopping Behavior and its Implications for Shopper Marketing,” Consumer Response to the Evolving Retailing Landscape, Wharton School, June 22-23.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2017), “How Technology Can Influence Customers’ Experiences and Consumption: A Study on Robots,” Marketing and Public Policy Conference, Washington, D.C., June 2017.
• Suri, Rajneesh Suri, Nancy Puccinelli, Dhruv Grewal, Anne Roggeveen, Atahan Agrali, Hasan Ayaz, and K. Izzetoglu, “Which Side Is Right? Visual Price Dominance Under Low and High Engagement,” The La Londe Conference 44th International Research Conference in Marketing, Aix-Marseille Graduate School of Management La Londe les Maures, France, May 31.
• Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick and Jens Nordfält (2017), “The Numeric Display Effect:  Setting Up a Theory of Subtraction and Then Examining Follow-on Effects,” New Directions in Pricing Management Research and Practice: Pricing Camp, University of Illinois, Chicago, May 9-10.
• Grewal, Dhruv, R. Krishnan and Anne L. Roggeveen (2017), “Perceived Value: Broadening the Horizon,” New Directions in Pricing Management Research and Practice: Pricing Camp, University of Illinois, Chicago, May 9-10.
• Suri, Rajneesh Suri, Nancy Puccinelli, Dhruv Grewal, Anne Roggeveen, Atahan Agrali, Hasan Ayaz, and K. Izzetoglu, “Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance,” New Directions in Pricing Management Research and Practice: Pricing Camp, University of Illinois, Chicago, May 9-10.
• Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2017), “When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving,” Society of Consumer Psychology Conference, San Francisco, CA.
• Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2017), “Humanizing Products with Typeface: Effects of Handwritten Typefaces on Consumers’ Product Evaluations,” EMAC, University of Groningen, May 23-26.
• Ahlbom, Carl-Phillip, Lauren Beitelspacher, Dhruv Grewal, Stephanie Noble, and Jens Nordfält (2017), “Understanding in-store Mobile Phone usage and Retail Sale,” Winter AMA.
  • 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference.
• Guha, Abhijit, Abhijit Biswas, Sandeep Bhowmick, Dhruv Grewal, and Jens Nordfält (2017), “How Vertical Differences in Sale Price Presentation Impact Purchase Intentions,” Winter AMA.
• Ahlbom, Carl-Phillip, Jens Nordfält, Anne L. Roggeveen and Dhruv Grewal (2017), “When to Set the Tone: Moderators to the Effectiveness of In-Store Music,” Winter AMA. (Poster).

2016

• Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2016), “How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude,” SJDM Conference, Boston, November, (poster).
• Suri, Rajneesh Suri, Nancy Puccinelli, Dhruv Grewal, Anne Roggeveen, Atahan Agrali, and Hasan Ayaz, “Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance,” Association for Consumer Research Conference, Berlin, October.
• Puccinelli, Nancy, Dhruv Grewal, Scott Motyka, Susan Andrzejewski, Tamar Avnet, and Michel Pham (2016), “Two Roads to Affect Effects,” Association for Consumer Research Conference, Berlin, October.
•  Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2016), “How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude,” Association for Consumer Research Conference, Berlin, October, (poster).
•  Andrzejewski, Susan, Krista Hill, Dhruv Grewal, and Nancy Puccinelli (2016), “Should I Copy Her? A Meta-Analytic Synthesis of Mimicry Effects,” Association for Consumer Research Conference, Berlin, October, (poster).
•  Schroll, Roland, Benedikt Schnurr, and Dhruv Grewal (2016), “Humanizing Products Through Typeface Design,” Association for Consumer Research Conference, Berlin, October, (poster).
•  Suri, Rajneesh, Nancy M. Puccinelli, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali, Hasan Ayaz, Kurtulus Izzetoglu, and Banu Onaral (2016), “Using Neural Correlates for Enhancing Customer Experience through Effective Visual Price Placement,” 1^st International Neuroegronomics Conference, The Brian at Work and in Everyday Life, Paris, France, October.
•  Beitelspacher, Lauren, Dhruv Grewal, Adam Rapp and Tom Baker (2016), “Retailer Returns: The B@B Relationship Implications and Salesperson Response to Retailer Returns,” Summer AMA Conference, Atlanta, Ga,
• Suri, Rajneesh, Nancy Puccinelli, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali, Hasan Ayaz, Kurtulus Izzetoglu and Banu Onaral (2016), “Which side is right? Visual price dominance under low and high engagement,” Summer AMA Conference, Atlanta, Ga,
• Puccinelli, Nancy, Dhruv Grewal, Malobi Mukherjee and Richard Cuthbertson (2016), “Retail Format and the Indian Customer,” China-India Conference, LBS.
• Villaroel, Francisco, Dominik Mahr, Ko De Ruyter, Stephan Ludwig, Dhruv Grewal and Martin Wetzels (2016), “What, How and When: Patterns of Message Virality in Social Media Brand Communications,” SERVSIG, Maastricht University.
• Puccinelli, Nancy, Rajneesh Suri, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali (2016), “Which side is right? Visual price dominance under low and high engagement,” EMAC, Olso.
• Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2016), “Product Placement: Does Congruity Matter?” Academy of Marketing Science Conference, Orlando, FL.
• Villarroel Ordenes, Francisco, Dominik Mahr, Ko de Ruyter, Stephan Ludwig, Dhruv Grewal, Martin Wetzels (2016), “Analyzing Language Patterns of Virality in Social Media Brand Communications,” Academy of Marketing Science Conference, Orlando, FL.
• Aguirre, Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr1, Ko de Ruyter, and Martin Wetzels (2016), “The “Dark Side” of Passionate Reviews: Reverse Alliesthesia and Impulsivity,” Academy of Marketing Science Conference, Orlando, FL.
• Guha, Abhijit, Dhruv Grewal, Abhijit Biswas, Sandeep Bhowmick, and Jens Nordfält (2016), “How Differences in Vertical Location of the Reference Price and Sale Price Influence Evaluations,” Academy of Marketing Science Conference, Orlando, FL.
• Ahlbom, Carl-Philip, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2016), With or Without You: Playing Music in a Grocery Store,” Academy of Marketing Science Conference, Orlando, FL.
  • 2016 Stan Hollander Award, Best Retailing Paper, Academy of Marketing Science.
• Puccinelli, Nancy, Rajneesh Suri, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali (2016), “Which side is right? Visual price dominance under low and high engagement,” The Yale Customer Insights Conference, Yale, CN.
• Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2016), “Product Placement: Does Congruity Matter?” ACRA, NY.
• Doorn, Jenny van, Dhruv Grewal, John Hulland, Martin Mende, Stephanie Noble, Amy Ostrom, and Andrew Petersen (2016), “Domo Arigato Mr. Roboto: How Technology Infusions Could Change the Service Customer Experience of the Future – A Research Vision,” FSU Though Leader Conference, Tallahassee, Fl.
• Villarroel Ordenes, Francisco, Dominik Mahr, Ko de Ruyter, Stephan Ludwig, Dhruv Grewal, Martin Wetzels (2016), “Analyzing Language Patterns of Virality in Social Media Brand Communications,” Winter American Marketing Association Conference, Las Vegas, NV.
• van Doorn, Jenny, Dhruv Grewal, John Hulland, Martin Mende, Stephanie Noble, Amy Ostrom, and Andrew Petersen (2016), “Domo Arigato Mr. Roboto: How Technology Infusions Could Change the Service Customer Experience of the Future – A Research Vision,” Winter American Marketing Association Conference, Las Vegas, NV.
• Aguirre, Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr1, Ko de Ruyter, and Martin Wetzels (2016), “The “Dark Side” of Passionate Reviews: Reverse Alliesthesia and Impulsivity,” Winter American Marketing Association Conference, Las Vegas, NV.

2015

• Puccinelli, Nancy, Dhruv Grewal, Scott Motyka, Susan Andrzejewski, and Tamar Avnet (2015) “Smiles Lead to More Smiles Unless They Lead to Tears: A Meta-Analytic Integration of Affect Effects,” Association for Consumer Research, New Orleans, LA.
• Puccinelli, Nancy, Dhruv Grewal, Scott Motyka, and Susan Andrzejewski (2015) “How to Make Everyone Happy: Moderators of Affect Induction Effectiveness,” Association for Consumer Research, New Orleans, LA.
• Anne Roggeveen, Dhruv Grewal, and Krista Hill (2015),”The Impact of Service Recovery Strategies on Consumer Responses: A Conceptual Model and Meta-Analysis,” Association for Consumer Research. (poster).
• Motyka, Scott, Rajneesh Suri, Dhruv Grewal and Chiranjeev Kohli (2015),”Effects of Disfluency Versus Fluency of Price Promotions on Product Preference and Choice,” Association for Consumer Research. (poster).
• Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2015), “Product Placement: Does Congruity Matter?,” Summer AMA Conference, Chicago.
• Grewal, Dhruv (2015), “Analytics, Experimentation, Insights and Observation,” Summer AMA Conference, Chicago.
• Villarroel-Ordenes, Francisco, Ko De Ruyter, Stephan Ludwig, Dhruv Grewal and Martin Wetzels (2015), “Patterns of Virality in Twitter: A Linguistics Approach,” Frontiers in Service Conference, San Francisco.
• Puccinelli, Nancy, Keith Wilcox and Dhruv Grewal (2015), Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand,” Society for Consumer Psychology International Conference, Vienna, Austria, June.
• Puccinelli, Nancy, Keith Wilcox and Dhruv Grewal (2015), Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand,” Association for Consumer Research Asia-Pacific Conference, Hong Kong, June.
• Ma, Yu, Kusum Ailawadi and Dhruv Grewal (2015), “Big Box Retail and the Nutritional Quality of our Grocery Shopping,” Informs Marketing Science Conference, Baltimore, MD
• van Doorn, Jenny, Dhruv Grewal, John Hulland, Martin Mende, Stephanie  M. Noble, Amy Ostrom and Andrew Petersen (2015), “Designing Frontline-Scapes: A Research Agenda,”  Organizational Frontlines Research Symposium, Oklahoma State University, April 16-19.
• Edmond, Jennifer A., Diane Gilbert-Diamond, Dhruv Grewal, Yu Ma and Kusum L. Ailawadi (2015), “The Home Food Environment and a Young Child’s Weight Status,” Experimental Biology, Boston, March 29, 2015.
• González Hernández, Eva, Eduardo Esteva, Anne L. Roggeveen and Dhruv Grewal (2015), “Amount off versus percentage off: When does it matter?,” AMA/ACRA Second Triennial Conference, Coral Gables, March.
• Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter, and Martin Wetzels (2015), “Online Customer Reviews Leads to Impulsive Behaviors,” AMA/ACRA Second Triennial Conference, Coral Gables, March.
• Berg, Hanna, Annika Lindstrom, Anne L. Roggeveen, Dhruv Grewal and Jens Nordfält (2015), “Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention,” AMA/ACRA Second Triennial Conference, Coral Gables, March.
• Guha, Abhijit, Sandeep Bhowmick, Abhijit Biswas and Dhruv Grewal (2015), “For a Thumbs Up, Place the Smaller Number Down: How Differences in Vertical Location Affect Attribute Evaluations,” 2015 SCP Winter Conference, February 26-28, Phoenix, Arizona.
• Grewal, Dhruv, Yakov Bart, Martin Spann, Peter Pal Zubcsek, Bharti Mishra (2015), “Mobile Advertising: A Framework and Research Agenda,” Mobile Thought Leadership Conference, Texas A&M University, January.

2014

• Motyka, Scott, Nancy Puccinelli, Dhruv Grewal and Susan Andrzejewski (2014), “A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?” ACR Latin America, Guadalajara, July.
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “In-store Experiments” presented at Shopper Marketing and Pricing Conference, Stockholm, Sweden, May. Plenary Talk.
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “Conducting Research with Field Studies: In-store Experiments,” with presented at Retailing Research & Research Methodology, Babson Park, MA, April 2014
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen, Hanna Berg, and Annika Lindström “The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin,” presented at Retailing Research & Research Methodology, Babson Park, MA, April 2014.
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen, Hanna Berg, and Annika Lindström “Consumer Response to Variations in Store Mannequins” with presented at Winter AMA Conference, Orlando, Florida, February 2014.
• Mikhailitchenko, Andrey, Gopalkrishnan Iyer, Dhruv Grewal, Babson College and Rajshekhar Javalgi (2014), “Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally?” presented at Winter AMA Conference, Orlando, Florida, February 2014.

2013

• Aguirre, Elizabeth M., Jan Pelser, Dominik Mahr, Ko de Ruyter and Dhruv Grewal (2013), “The Reversed Effect of Customer Feedback: How Providing Feedback Enhances Customer Motivations to Learn,” Summer AMA Conference, Boston, August. (poster presentation).
• Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2013), “Should Sale Price be Presented Above or Below the Original Price?” Summer AMA Conference, Boston, August.
• Nordfält, Jens, Anne L. Roggeveen, Dhruv Grewal, Annika Lindström, Hanna Berg (2013), “Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge,” Pricing and Retailing Conference, Babson College, August.
• Bhowmick, Sandeep, Dhruv Grewal, Abhijit Biswas and Abhijit Guha (2013), “Evaluation of Sale Prices: Role of the Subtraction Principle vs. the Division Principle,” Pricing and Retailing Conference, Babson College, August.
• Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter and Martin Wetzels(2013), “Online Customer Reviews Leads to Impulsive Buying Behavior,” Pricing and Retailing Conference, Babson College, August.
• Mullins, Ryan, Adam Rapp, Lauren Beitelspacher, Dhruv Grewal (2013), “Managing Control Expectations in Business-to-Business Relationships,” 16^th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Australia, July.
• Pelser, Jan, Ko de Ruyter, Martin Wetzels, Dhruv Grewal and David Cox (2013), “Pricing for Sales Leads,” European Marketing Science Conference, Istanbul, July.
• Andrzejewski, Susan A., Dhruv Grewal, & Krista Hill (2013), “A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings,” Working paper presentation at Annual Association for Consumer Research European Conference, Barcelona, Spain.
• Villarroel, Francisco, Ko de Ruyter, Martin Wetzels, Dhruv Grewal and Stephan Ludwig (2013), “Boosting or Attenuating? The Linguistic Features of Sentiment Strength in User Generated Content,” European Marketing Academy Conference, Istanbul, June.
• Grewal, Dhruv. Anne L. Roggeveen and Joan Lindsey-Mullikin (2013), “Contingent Effects of Semantic Price Cues,” Marketing and Public Policy, Washington DC, May.
• Motyka, Scott, Dhruv Grewal and Nancy M. Puccinelli (2013), “A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?,” SCP, San Antonio, Texas, February.
• Roggeveen, Anne L., Jens Nordfält and Dhruv Grewal (2013), “The Effectiveness of Digital Signs: The Impact of Store Type,” AMA Winter Conference, Las Vegas, NV, February.
• Motyka, Scott, Rajneesh Suri, Dhruv Grewal and Chiranjeev S. Kohli (2013), “Typeface and Recall of Product and Price Information” AMA Winter Conference, Las Vegas, NV, February. 
• Aguirre, M. Elizabeth Lopez, Dominik Mahr, Ko de Ruyter, Dhruv Grewal and Martin Wetzel (2013), “When Covert Becomes Overt: The Effects of Personalization & Information Collection on Consumer Behavior,” AMA Winter Conference, Las Vegas, NV, February.

2012

• Roggeveen, Anne L., Anirban Mukhopadhyay and Dhruv Grewal (2012), Corporate Communications in Uncertain Times: Messages of Hope or Pride?” Association of Consumer Research Conference, Vancouver, British Columbia, October 2012, Poster.
• Nancy M. Puccinelli, Dhruv Grewal, Scott Motyka and Susan A. Andrzejewski (2012), “Affect and Consumer Behavior: A Meta-Analytic Review,” Association of Consumer Research Conference, Vancouver, British Columbia, October 2012, Poster.
• Grewal, Dhruv (2012), “Point of Purchase and Beyond,” Measurable Marketing in the Path-to-Purchase, NYU Stern conference, September 2012.
• Suri, Rajneesh, Dhruv Grewal, Chiranjeev Kohli and Scott Motyka (2012), “Effects of legibility of text in product descriptions on price perceptions” Summer AMA Conference, Chicago, August. 
• Grewal, Dhruv, Anne Roggeveen and Joan Lindsey-Mullikin (2012), “The Impact of Semantic Cues on Performance Risk Perceptions” Summer AMA Conference, Chicago, August.
• Kim, Namwoon, Dhruv Grewal, Gopalkrishnan Iyer and Rajiv Dant (2012), “Effects of Perceived Opportunism and Managerial Orientation on Performance,” Summer AMA Conference, Chicago, August.
• Grewal, Dhruv (2012), “Pricing Insights from Practice and Research,” Pricing Conference, Wayne State University, August 2012. (Stand Alone Session).
• Ailawadi, Kusum, Yu Ma and Dhruv Grewal (2012), “Drivers of Regular Food Purchases and the Impact of a Change in Health Status: The Case of Diabetes Diagnosis,” Informs, Boston.
• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos, Tracy Noga and Scott Motyka (2012), “The Value Of Knowing What Customers Really Want: Employee Ability To Read Affect As An Environmental Cue,” La Londe International Service Management, La Londe les Maures, May.
• Aguirre, Elizabeth M., Dominik Mahr, Dhruv Grewal, Ko de Ruyter and Martin Wetzels (2012), “The Impact Of Vulnerability During Covert Personalization – A Regulatory Mode Approach,” EMAC, Lisbon, May.
• Grewal, Dhruv (2012), “Retailing Insights From Research and Practice,” AMA/ACRA Conference, Seattle, April. (Plenary Session).
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2012), “Effects of Satisfaction and Complaint Handling on Loyalty,”AMA/ACRA Conference, Seattle, April.
• Roggeveen, Anne L, Dhruv Grewal and Jens Nordfält (2012), “Impact of Digital Displays on Consumer Behavior,” AMA/ACRA Conference, Seattle, April.
• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos, Tracy Noga and Scott Motyka (2012), “The Value of Knowing What Customers Really Want: Employee Ability to Read Affect as an Environmental Cue,” AMA/ACRA Conference.
• Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2012), “Does the Display Location of the Sale Price Matter,” AMA Winter Conference, St. Petersburg, FL, February.
• Suri, Rajneesh, Dhruv Grewal, Anne L. Roggeveen and Nancy Puccinelli (2012), “Effects of Location of Price on Consumers’ Product Evaluation,” AMA Winter Conference, St. Petersburg, FL, February.
• Beitelspacher, Lauren S. Adam Rapp, James ‘Mick’ Andzulis and Dhruv Grewal (2012), “A Multi-level Perspective of Desired and Perceived Control in Sales Interactions,” AMA Winter Conference.
• Grewal, Dhruv, Scott Motyka and Nancy Puccinelli (2012), “The Meta-Analytic Technique: Resolving Disputes and Answering Unique Questions,” AMA Winter Conference, St. Petersburg, FL, February.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2012), “Effects of Satisfaction and Complaint Handling on Loyalty,” AMA Winter Conference, St. Petersburg, FL, February.
• Grewal, Dhruv (2012), “Lessons from Innovative Retailers,” International Conference in Marketing, IIM Lucknow, Noida, India, January 2012. (Plenary Session). 
• Roggeveen, Anne L., Claudia Townsend, Dhruv Grewal and R. Krishnan (2012), “The Impact of Online Presentation Format on Preference,” International Conference in Marketing, IIM Lucknow, Noida, India, January.

 2011

• Krishnan, R., Claudia Townsend, Anne L Roggeveen and Dhruv Grewal (2011), “The Impact of Online Presentation Format on Preference,” 5th Great lakes NASMEI Marketing Conference, Chennai, India, December 29.
• Suri, Rajneesh, Dhruv Grewal, Chiranjeev Kohli and Shan Feng (2011), “Effects of Legibility of Text in Product Descriptions on Price Perceptions,” Association for Consumer Research, Poster paper, St. Louis, October.
• Puccinelli, Nancy M., Richard Cuthbertson, Malobi Kar and Dhruv Grewal (2011), “Retail Format, Consumer Orientation and Pricing: A study of the Indian market.” Asia Pacific Retailing Conference, Kuala Lumpur, Malaysia, September.
• Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2011), “Regret from Post-Purchase Discovery of Lower Prices: Do Price Refunds Help?” Summer American Marketing Association Conference, San Francisco, CA,
• Roggeveen, Anne L., Claudia Townsend, Dhruv Grewal and R. Krishnan (2011), “The Impact of Swoosh in Making Online Product Exposures more Experiential,” Summer American Marketing Association Conference, San Francisco, CA, August.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2011),“Impacts of Price Transparency on Price Fairness and Behavioral Intentions,” World Marketing Congress, Academy of Marketing Science, Rheims, France, July.
• Wilcox, Keith L., Anne L. Roggeveen and Dhruv Grewal (2011), “Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products,” La Londe Conference for Marketing Communications and Consumer Behavior, La Londe, France, June 2011, Behavior.
• Wilcox, Keith L., Anne L. Roggeveen and Dhruv Grewal (2011), “When to Present Price Information: Before and After Experiencing a Product?,” 2011 Academy of Marketing Science Conference, Coral Gables, FL.
• Grewal, Dhruv, Anne L. Roggeveen and Joan Lindsey-Mullikin (2011), “When are Semantic Price Cues Effective in Influencing Perceptions of Quality?,” Academy of Marketing Science Conference, Coral Gables, FL. 
• Arnold, Todd, Robert Palmatier Dhruv Grewal and Arun Sharma (2011), “Understanding Retail Managers’ Role in the Sales of Products and Services,” Winter AMA Conference, Austin.

 2010

• George, Morris, V. Kumar and Dhruv Grewal (2010), “Optimizing Multi-category Catalog Mailing,” DMEF Research Summit October.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2010),“Effects of satisfaction and complaint handling on loyalty: A cross-national analysis,” ICRM, England, September.
• Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2010), “How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” Summer AMA, Boston.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2010),“Effects of Satisfaction and Complaint Handling on Loyalty: A Cross-National Analysis,” AMS, Lille, France July.
• Gauri, Dinesh, Yu Ma, Kusum Ailawadi and Dhruv Grewal (2010), “An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers Shopping Behavior,” INFORMS Marketing Science (June), University of Cologne.
• Grewal, Dhruv, Gopalkrishnan R. Iyer, Rajshekhar (Raj) G. Javalgi and Lori Radulovich (2010),
• “Entrepreneurial Orientation and Knowledge Resources,” Academy of Marketing Science, Portland Oregon, May.
• Gauri, Dinesh and Dhruv Grewal (2010), “Antecedents and Consequences of Retail Strategy: Insights from Recent Retailing Research,” Winter AMA, New Orleans.
• Grewal, Dhruv, Anne L. Roggeveen and Michael Tsiros (2010), “Service Recovery Strategies,” Winter AMA, New Orleans.

2009

• Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2009), “How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” Behavioral Pricing Conference, Orlando.
• Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri and Nancy Upton (2009),
• “Price Distinctiveness: Does Background Color and Shape Affect Price Evaluation?,” Behavioral Pricing Conference, Orlando.
• Gauri, Dinesh, Dhruv Grewal, Yu Ma and Kusum Ailawadi (2009), “An Empirical Investigation of the Impact of Gasoline Prices on Consumers Shopping Behavior,”Summer AMA Conference.
• Compeau, Larry D., Dhruv Grewal and Kristy Reynolds (2009), “Giving Meaning to Self and
• Relationships Through Everyday Retail Shopping Experiences” in 2009 AMA Summer Educators’ Conference: The Role of Marketing in Defining the Organization’s Sustainability Goals, Chicago, IL: American Marketing Association.
• George, Morris, V. Kumar and Dhruv Grewal (2009), “What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing” Summer AMA Conference.
• Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2009),“How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” University of Illinois Pricing Camp, June.
• George, Morris, V. Kumar and Dhruv Grewal (2009),“What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing.” Marketing Science Conference, University of Michigan, June.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2009),“Transparency of Pricing: A Critical Strategic Differentiator,” Academy of Marketing Science, Baltimore, MD, May.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2009),“When Semantic Price Cues are Effective,” Academy of Marketing Science, Baltimore, MD, May 2009. Presented by: Gopalkrishnan Iyer.
• Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2009), “How the Order of Sampled Experiential Products Affects Choice,” Winter AMA Conference, Tampa.
• This paper was awarded best paper in the CB Track.
• Grewal, Dhruv and Michael Levy (2009), “Emerging Issues in Retailing: 2001-2007,” Winter AMA Conference, Tampa.
• Puccinelli, Nancy M. and Dhruv Grewal (2009), “When Positive is Painful: Aversion to Mood Transitioning as an Explanation for the Avoidance of Positive Hedonic Stimuli,” Winter AMA Conference, Tampa.
• Puccinelli, Nancy M., Dhruv Grewal and Susan A. Andrzejewski (2009), “Affect and Consumer Behavior: A Meta-Analytic Review,” Society for Consumer Psychology, San Diego, February 2009.
• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos and Tracy Noga (2009), “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue,” Society for Consumer Psychology, San Diego, February. (Poster Session)

2008

• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markosand Tracy Noga (2009), “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue, “Society for Marketing Advances, Tampa, November.
• Gauri, Dinesh, Dhruv Grewal and Yu Ma (2008). “An Empirical Investigation of the Impact of Gasoline Prices on Consumers Shopping Behavior,” Informs, October.
• Chandrashekeran, Rajesh, Dhruv Grewal, Rajneesh Suri and Nancy M. Puccinelli (2008), “Minding Your Pricing Hues: Effect of Color on Price Perception,” Drexel Pricing Conference, September.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2008), “When are Semantic Price Cues Effective in Influencing Perceptions of Quality?,” Summer Educators Conference, American Marketing Association, San Diego, CA.
• Roggeveen, Anne L, Dhruv Grewal and Ronald Goodstein (2008), “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence,” Academy of Marketing Science, Vancouver, May 2008.
• Best Paper Award – Retailing Track (Stan Hollander Prize).
• Best Overall Conference Paper Award (Wayne Delozier Prize).
• Grewal, Dhruv, R. Krishnan and Joan Lindsey-Mullikin (2008), “Building Customer Relationships through Service Strategies: Bricks, Clicks & Bricks & Clicks,” Service Camp, Florida Atlantic University, February.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2008),“CRM: Complaint Management Strategies,” Service Camp, Florida Atlantic University, February.

2007

• Krishnan, R. and Dhruv Grewal (2007), “Changing Landscape of Marketing Research and Customer Value,” International Marketing Conference, Great Lakes Institute of Management, Chennai, December.
• Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “When Left is Right and Right Maybe Wrong,” Fordham Pricing Conference, September.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2007), “More efficiency through price transparency,” International Pricing & Marketing Conference (PRIMA 2007), Innsbruck (Austria), September.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2007), “Fairness through Transparency,” Fordham Pricing Conference, September.
• Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “Mind Your Pricing Hues: Demonstrations of the Impact of Price Color on Evaluations,” University of Illinois Pricing Camp, May.
• Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “The Effect of Spatial Presentation of Price on Price Perception,” University of Illinois Pricing Camp, May.

2005-2006

• Grewal, Dhruv (2006), “Environmental Research: A Research Agenda,” Summer AMA, Chicago, August.
• Grewal, Dhruv (2005), “Retail Pricing Research,” Fordham Pricing Conference, November. Keynote speaker.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2005), “Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality,” Fordham Pricing Conference, November.
• Harris, Katherine E., Kenneth L. Bernhardt, Lois A. Mohr and Dhruv Grewal (2005), “Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment,” Direct Marketing Educational Conference, October, Atlanta, GA.

2004

• Kim, Namwoon, Dhruv Grewal, Arun Sharma, and Rajendra K. Srivastava (2004), “Impact of Store Manager Capabilities on Business Performance: A Social Capital Theory Perspective (Yale-Marketing Science Collaboration Conference, December.
• Chandrashekaran, Rajesh and Dhruv Grewal (2004), “Non-Conscious Processing of Print Ads in Price Advertisements,” Fordham Pricing Conference, October.
• Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal and Andrea L. Godfrey (2004), “Do Satisfied Customers Buy More? The Moderating Roles of Convenience and Individual Characteristics on Repurchase Behavior,” Frontiers in Services, University of Miami, October.
• Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Self-Service Technology Effectiveness: the Role of Comparative Information, Interactivity, and Individual Differences on Perceived Control and Interface Evaluation,” Frontiers in Services Conference, Miami, Florida. (October 2004).
• Grewal, Dhruv, Gopalkrishnan R. Iyer and David M. Hardesty (2004), “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Marketing Science, Holland, June.
• Roggeveen, Anne L., Dhruv Grewal and Michael Tsiros (2004), “Does Compensation after a Service Failure Always Work? The Moderating Effect of Responsibility, Stability and Severity of Failure,” Marketing Science, Holland, June.
• Grewal, Dhruv, Anne L. Roggeveen and Michael Tsiros (2004), “How Compensating Customers After a Service Failure Affects Loyalty Evaluations,” American Marketing Association Winter Educator’s Conference, Scottsdale, Arizona, February.

2002-2003

• Grewal, Dhruv, Gopalkrishnan R. Iyer and David M. Hardesty (2003), “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Fordham University Pricing Conference, New York, NY, November.
• Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Perceived Control, Expectation, and Customer Self Service Recovery in Technology-Based Self-Service Failure Encounters: An Exploratory Study,” Third Greater Boston Marketing Research Colloquium, Boston, Massachusetts. (May 2003).
• Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003), “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 Marketing Science Conference, Maryland.
• Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003),“Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 American Marketing Association Winter, Orlando, FL.
• Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003), “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” Marketing Science Institute Conference on Metrics, Dallas.
• Grewal, Dhruv, Joan Lindsey-Mullikin, Larry Compeau and Ross Petty (2002), “Variations within the Consumers’ Interpretation of Reference Price Ads: Avenues for Future Research,” Fordham Pricing Conference.
• Grewal, Dhruv, Glenn Voss, Julie Baker and Michael Levy (2002), “Wait Expectations, Store Atmosphere and Gender Effects on Store Patronage Intentions,” 5^th Colloque Etienne THIL, September, ­ La Rochelle. 

2000-2001

• Grewal, Dhruv and Joan Lindsey-Mullikin (2001), “The Influence of Market Price Variation and Store Familiarity on Internet Purchase Intentions” 2001 Fordham University Pricing Conference, New York, NY.
• Grewal, Dhruv, Jeanne Munger, Michael Levy, and Gopalkrishnan Iyer (2001), “The Influence of Internet-Retailing Factors on Price Expectations” 2001 Fordham University Pricing Conference, New York, NY.
• Grewal, Dhruv (2000), “Perspectives in Pricing: Research Issues in a Networked Environment,” 2000 Fordham University Pricing Conference, New York, NY.
• Chandrashekeran, Rajesh and Dhruv Grewal (2000), “Effects of Comparative Price Advertisements on Consumers’ Internal Reference Prices: The Moderating Role of Savings presentation Format,” 2000 Fordham University Pricing Conference, New York, NY.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2000), “The Changing Face of Objective and Subjective Price Variation in Web-Based Retail Environments,” 2000, Fordham University Pricing Conference, New York, NY.
• Miyazaki, Anthony D. Grewal, Dhruv, and Ronald C. Goodstein (2000), “Role of Alternative Heuristic Cues.” Winter American Marketing Association Conference 2000, San Antonio, Texas.

Prior to 2000

• Munger, Jeanne L. and Dhruv Grewal (1999), “The Effects of Alternative Price Promotional Methods on Consumers’ Product Evaluations and Purchase Intentions,” Fordham 2^nd Pricing Conference, New York, NY.
• Grewal, Dhruv, Arun Sharma and R. Krishnan (1999), “Compete on Value,” Academy of Marketing Science, Coral Gables, FL.
• Krishnan, R. and Dhruv Grewal (1999), “Value Based Marketing Strategies,” New Delhi, India.
• Parasuraman, A. and Dhruv Grewal (1998), “Serving Customers and Consumers Effectively in the 21st Century: An Overview,” Marketing Science Institute Conference, Coral Gables, Florida.
• Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1997), “The Effects of Price Comparison Advertising on Buyers’ Perceptions of Acquisition Value and Transaction Value,” Marketing Science Conference, Berkeley, CA.
• Mangleburg, Tamara F., Dhruv Grewal and Terry Bristol (1997), “Socialization, Gender and Adolescents’ Use of Product Labels,” Winter American Marketing Association Conference, St. Petersburg, February.
• Grewal, Dhruv, Anuj Mehrotra and Arun Sharma (1996), “Evaluation of Efficiency in Marketing: A Conceptual and Empirical Examination,” Winter American Marketing Association Conference, Hilton Head, South Carolina.
• Compeau, Larry D., Kent B. Monroe and Dhruv Grewal (1995), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Association for Consumer Research, Minneapolis, Minnesota, 1995.
• Grewal, Dhruv and Carolyn Costley (1995), “A Methodological Review of Price-Perceived Quality: An Agenda For Future Research, Marketing Science Conference, Sydney, Australia.
• Grewal, Dhruv and Michael Levy (1995), “Legal Issues in Retail Pricing: New Developments in Reference Pricing and Resale Price Maintenance,” Retail Patronage Conference.
• Grewal, Dhruv, Howard Marmorstein and John Charnes (1995),”The Accuracy of Consumers’ Internal Reference Prices: Implications for Predicting Brand Choice and Response to Price Promotions,” Winter American Marketing Association Conference, San Diego, California.
• Sirgy et al. (1995), “Direct Versus Indirect Measures of Self-Image Congruence,” Annual Conference of the Society For Consumer Psychology, San Diego, California.
• Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1995), “The Effect of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition and Transaction Value,” Marketing Science Institute Conference on Behavioral Perspectives in Pricing, Boston, Massachusetts.
• Lassar, Walfried M., Valerie S. Folkes Dhruv Grewal and Carolyn Costley (1995), “Consumer Affective Reactions to Product Problems: The Role of Timing,” Conference on The of Role Affect in Marketing, University of California, Riverside, June.
• Compeau, Larry D., Kent B. Monroe and Dhruv Grewal (1995), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Conference on The Role of Affect in Marketing, University of California, Riverside, June.
• Grewal, Dhruv and Julie Baker (1994), “Do Retail Store Environment Cues Affect Consumers’ Price Acceptability?: An Empirical Examination,” Academy of Marketing Science Conference, Nashville, Tennessee.
• Schriesheim, Chet, Howard Marmorstein, Dhruv Grewal, Claudia Gardiner and Melanie J. Lankau (1994), “The Polychronic Attitude Index: A Multitrait-Multimethod Validation and Extension,” Causal Modeling Conference, Purdue University.
• Yadav, Manjit and Dhruv Grewal (1993), “An Examination of Buyers’ Internal Reference Prices and Transaction Value in Bundle Offers,” American Marketing Association Winter Educators’ Conference, Newport Beach, California.
• Grewal, Dhruv and Howard Marmorstein (1992), “Customer Service Time as a Determinant of Store Patronage,” American Marketing Association Educators’ Conference, Chicago, Illinois.
• Grewal. Dhruv and Larry Compeau (1992), “Comparative Price Advertising: A Critique of the Theory,” Academy of Marketing Science Conference, San Diego, California, 1992.
• Grewal, Dhruv, R. Krishnan and William Dodds (1992), “The Role of Discount, Brand and Store Information on the Effectiveness of Comparative Price Advertisements,” Academy of Marketing Science Conference, San Diego, California.
• Grewal, Dhruv and Jerry Gotlieb (1992), “A Comparative Advertising Investigation into the Consumers’ Decision Making Process,” Academy of Marketing Science Conference, San Diego, California, 1992.
• Monroe, Kent B., Dhruv Grewal and Larry Compeau (1991), “Reference Prices: The Concept, Its Historical Meanings, Theoretical Justifications and Current Research Issues,” Association for Consumer Research, Chicago, Illinois.
• Stone. Eugene F., Diana L. Stone and Dhruv Grewal (1991), “Development of a Multidimensional Measure of Perceived Product Quality,” American Psychological Society, Washington, D.C., 1991.
• Grewal, Dhruv (1991), “The Effects of Price and Reference Price on Buyers’ Perceptions of Quality, Value and Behavioral Intentions,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida.
• Grewal, Dhruv and Howard Marmorstein (1991), “Consumer’s Subjective Cost of Time while Shopping,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida.
• Grewal, Dhruv (1991), “The Effects of Acquisition and Transaction Value on Buyers’ Perceptions of Value and Behavioral Intentions: An Empirical Test of Transaction Utility Theory,” Winter Marketing Educators’ Conference, Orlando, Florida, 1991.
• Grewal, Dhruv (1990), “Managing Technology Transfer in the International Environment, TIMS/ORSA Conference, Las Vegas, Nevada.

• “The Future of Technology and AI in Marketing,” Sheth–AMA Doctoral Consortium, University of Manchester, UK, June 2024.
•  “Developing Impactful Manuscripts: An Art and a Science, “ 11^th AIM-AMA-Sheth Foundation Doctoral Consortium, JAGSOM, Bangalore, India, December 2023 – presented virtually using recorded video.
• “TECH and CX,” Sheth–AMA Doctoral Consortium, BI, Oslo, Norway, June 2023.
• “Building a Successful Academic Career: Collaboration and Publishing Insights,” Frontiers in Services Doctoral Consortium 2022, Babson College, June.
• “Publishing in Journal of the Academy of Marketing Science,” 10^th AIM-AMA Sheth Foundation Doctoral Consortium, Virtual Presentation, June 2021.
• “Understanding Shopping Behavior: Role of Field Studies and Field Experiments,” Sheth–AMA Doctoral Consortium, University of Leeds, July 2018.
• “Crafting Your Manuscripts Introduction: SW²C,” Sheth–AMA Doctoral Consortium, University of Iowa, Iowa, June 2017.
• “Pursuing Effective Scholarship: Strategies for Success,” Sheth–AMA Doctoral Consortium, University of Notre Dame, Indiana, June 2016.
•  “Field Studies: Understanding B2B and B2C Relationships,” Sheth–AMA Doctoral Consortium, London Business School, London, July 2015.
•  “Strategies for Success,” Sheth–AMA Doctoral Consortium, University of Washington, Seattle, June 2012. (Stand Alone Session).
•  “Publishing and Reviewing: Building a Successful Academic Career” Society for Marketing Advances Doctoral Consortium, Memphis, TN, November 2011.
•  “Building a Successful Academic Career:  Publishing Insights,” Society for Marketing Advances Doctoral Consortium, Atlanta, November 2010.
•  “Insights from Retailing Pricing Research,” Sheth-AMA Doctoral Consortium, Texas Christian University, June 2010.
•  “Insights from Retailing Pricing Research,” Sheth-AMA Doctoral Consortium, Georgia State University, June 2009.
•  “Conceptually Driven Managerial Research,” Service-SIG AMA Doctoral Consortium, University of Maryland, October 2008.
•  “Pricing Research: Behavioral Insights,” Sheth-AMA Doctoral Consortium, University of Missouri 2008.
•  “Co-Creating Service Recovery,” Sheth-AMA Doctoral Consortium, Arizona State University 2007.
• “The Journal of Retailing” Sheth-AMA Doctoral Consortium, University of Maryland,
•  “Retail Pricing Research,” Sheth-AMA Doctoral Consortium, University of Connecticut, Storrs, July 2005.
•  “Working with Collaborators,” Sheth-AMA Doctoral Consortium, Texas A&M University, College Station 2004.
•  “Building a Successful Academic Career: Perspectives of an Author, Reviewer and Editor,” Balas Doctoral Consortium, May 2004, Babson College.
•  “Retailing Research: Past, Present and Future,” Society for Marketing Advances Doctoral Consortium and Retailing Conference, New Orleans, November 2003.
•  “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Robert Mittlestaedt Doctoral Symposium, March 2003, Nebraska University, Plenary Speaker.
•  “The Journal of Retailing” 2002 Sheth–AMA Doctoral Consortium, Emory University, Atlanta, GA.
•  “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?” Presentation at plenary session of the 2001 Sheth-AMA Doctoral Consortium, University of Miami.
• “Role of Alternative Heuristic Cues.”  2000 Society for Marketing Advances Doctoral Consortium, Orlando, Florida.
• “Pricing and Public Policy: An Overview and Avenues for Future Research,” 1998 AMA Doctoral Consortium, University of Georgia, Athens.

• Monterrey Tec: Rethinking the Physical Store: Role of Tech, 2024 (audience: faculty, doctoral students, and retail students) (with Anne L. Roggeveen).

• Temple University, Advertising Effectiveness at the Point of Sale: A Large-Scale Study of Digital Signage, April 2024.
• Rutgers, Camden: Increasing Repeat Blood Donations in the Social Media Era, October 2023.
• Monterrey Tec: Future of Retailing, Monterrey Tec, April 12, 2023 (audience: faculty, doctoral students, and retail students) (with Anne L. Roggeveen).
• Rice Marketing Camp: Increasing Repeat Blood Donations in the Social Media Era, March 2023
• University of Bath, Increasing Repeat Blood Donations in the Social Media Era, March 2023 (virtual)
• University of Illinois Marketing Ph.D. Seminar:  The Future of Marketing and Technology: The Age of AI and Robots, March 2022. (Online presentation) (with Abhijit Guha).
• BI Norwegian Business School, The Future of Marketing and Technology: The Age of AI and Robots, October 2021. (Online presentation)
• Northwestern Retail Analytics Council (Medill), The Future of Marketing and Technology: The Age of AI and Robots, 2021 Retail Robotics and AI Conference, May 2021 (Online presentation) (with Abhijit Guha)
• St. Gallen University, Understanding the Consequences of Boredom, May 2021. (Online presentation) (with Lauren S. Grewal).
• Florida State University, Understanding How Knowledge Generalizes: Role of Reviews and Meta-Analyses, April 2021. (Online Presentation) (with Carl-Philip Ahlbom).
• St. Gallen University, The Future of Marketing and Technology: The Age of AI and Robots, March 2021. (Online presentation)
• Temple University, The Future of Marketing and Technology: The Age of AI and Robots, February 2021. (Online presentation)
• University of Bath, The Future of Marketing and Technology: The Age of AI and Robots, January 2021. (Online Presentation).
• Florida State University, Hand-Held Scanner Shopping: Evidence from the Field, April 2019.
• University of South Carolina Marketing Camp, Hand-Held Scanner Shopping: Evidence from the Field, April 2019.
• University of Massachusetts, Lowell, Hand-Held Scanner Shopping: Evidence from the Field, November 2018.
• University of Baath, June 2018, One Discount or Two? It Depends on how (much) you feel
• Northeastern University, Humanizing Products with Typeface, January 25, 2018.
• University of Illinois, Urbana Champaign, Humanizing Products with Typeface, November 3, 2017.
• University of Massachusetts, Amherst, Humanizing Products with Typeface, September 29, 2017.
• University of Baath, May 2017, 5E’s of Retailing: Today, Tomorrow and …
• University of Tennessee, November 18, 2016: 5E’s of Retailing: Today, Tomorrow and …
• University of Tennessee, November 17, 2016: How Retailers Should Portray Their Prices.
• University of Pennsylvania Baker Center (at NYC), October 7:  Mobile 3.0: Mobile Marketing in the Retail Context, (group presentation).
• University of Pennsylvania Baker Center (at NYC), October 6:  How Retailers Should Portray Their Prices and Products: Experimental Evidence.
• Columbia University Red Lab, December 2015: Smiles Lead to More Smiles Unless they lead to Tears, (with Nancy M. Puccinelli).
• Harvard University Gilbert Lab, December 2015: Smiles Lead to More Smiles Unless they lead to Tears, (with Nancy M. Puccinelli).
• Stockholm School of Economics, Center for Retailing, December 2015: The Verticality Effect.
• Harvard University Behavioral Lab, November 2015: Smiles Lead to More Smiles Unless they lead to Tears, (with Nancy M. Puccinelli).
• Oxford University Marketing Camp, July 2015: How Should Online Retailers Portray their Products: The Role of Dynamic and Static Presentation Formats.
• Oklahoma State University, Organizational Frontlines Research Symposium (Journal of Service Research special section), April 2015, (group presentation).
• Texas A&M University, Mobile Marketing Thought Leadership (Journal of Interactive Marketing Special Issue), January 2015, (group presentation).
• Monterrey Tec, Guadalajara, January 2015: Publishing Workshop.
• Stockholm School of Economics, December 2014: Analytics, Experimentation, Insights and Observation.
• University of Pittsburgh, November 2014: The Numeric Verticality Effect: When Vertical Differences in Number Locations Affect Preferences and Choices.
• Stockholm School of Economics, June 2013: 5E’s of Retailing: Today, Tomorrow and ….

• Maastricht University, June 2013: Three Projects: Name-Letter Effects in Pricing, The Effect of Typeface in Ads, and Turning that Smile Upside Down.

• University Oberta de Catalunya, Barcelona Spain, November 2012 (plenary speaker): Retailing Insights: Brick and Clicks.
• Maastricht University, November 2012: Does the Display Location of the Sale Price Matter? The Subtraction Principle.

• Maastricht University, April 2012: Retailing Insights from Research and Practice.

• Stockholm School of Economics, March 2012: Retailing Insights from Research and Practice.

• Maastricht University, December 2011: Social Media: Across the Channel Effects, Shifting Preference Through Vividness of Presentation Form (with Anne L. Roggeveen).
• Maastricht University, June 2011: How Consumers’ Health Concerns Change Food Purchases: The Impact of Diabetes Diagnosis, How Cue Congruity Affects Consumer Perceptions (with Anne L. Roggeveen).
• Maastricht University, November 2010: A Multi-Domain Marketing Perspective.

• Texas A&M Thought Leadership (Journal of Retailing Special Issue), January 2010, (group presentation).
• Texas A&M Thought Leadership (Journal of Interactive Marketing Special Issue), January 2009, (group presentation).

• University of Miami, February 2009: Insights from Affect Research.
• Northeastern University, November 2008: Insights from Pricing & Services Research.

• Babson Retail Thought Leadership (Journal of Retailing Special Issue), 2008, (group presentation).

• University of Houston, February 2006: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.

• Texas Christian University, February 2006: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.
• Drexel University, January 2006: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.
• University of Massachusetts, November 2005: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.
• Virginia Tech, September 2005: Compensating Customers After a Service Failure: When and How Much Is Necessary to Maintain Customer Loyalty?
• University of Illinois Pricing Camp, May 2005: Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality (with Joan Lindsey-Mullikin)
• University of Illinois Pricing Camp, May 2005: What Type of Retailer Should Offer a Price Matching Guarantee? It Depends on the Fit Between the Retailer’s Reputational Strategy and the PMG Pricing Tactic (with Hooman Estelami and Anne L. Roggeveen).
• University of Connecticut CRM Thought Leadership (Journal of Service Research special issue), 2005, (group presentation).
• Babson Research Forum, February 2005: Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? (with Anne L. Roggeveen).
• Ohio State University, November 2004: Compensation as a Service Recovery Strategy: When Does it work?
• University of Rheims, May 2004:  Developing Winning Retail Strategies in a Global Arena.
• Dartmouth College, April 2004: The Effect of Retailer Reputation and Response on Post-Purchase Consumer Reactions to Price-Matching Guarantees.
• Babson Research Forum, 2004: The Effects of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (with Anne L. Roggeveen).
• University of Mississippi, March 2004: The Effect of Compensation on Consumer Evaluations After a Service Failure: The Moderating Effect of Responsibility, Stability, and Severity of the Failure.
• University of Arkansas Retailing Camp, February 2004: Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue.
• University of Illinois Pricing Camp, 2003: The Changing Face of Objective and Subjective Market Price Variation in Today’s Web-Based Retail Environment (with Joan Lindsey-Mullikin).
• University of Illinois Pricing Camp, 2003: Determinants of Post-Purchase Consumer Response to Price-Matching Guarantees (with Hooman Estelami).
• University of Illinois Pricing Camp, 2003: Comparative Advertising: The Moderating Role of Framing on Price & Non-price Information (with Anne L. Roggeveen).
• Temple University Marketing Research Forum, 2003: When and How Much do you have to Pay for a Service Failure.
• Robert Mittlestaedt Doctoral Symposium, University of Nebraska, 2003
• Baruch University Marketing Research Form 2003: When and How Much Do You Need to Pay Customers for a Service Failure?
• Babson Research Forum, 2002: When and How Much Do You Have to Pay Customers for a Service Failure?
• Bentley College 2002: Market Price Variation, Perceived Price Variation and Search.
• Babson College 1999: Compete on Value, The Role of Extrinsic Cue Consistency in Determining Quality Perceptions, The Effects of Store Environment Cues on Consumers’ Perceptions of Price and Non-Monetary Prices, Quality and Value.
• University of Illinois Pricing Camp, September 1997: Acquisition Value, Transaction Value and Behavioral Intent (with Kent Monroe and R. Krishnan).
• University of Oklahoma, 1995: Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size.
• University of Illinois, 1995: Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size.
• University of Texas at Arlington, October 1992: Pricing Through the Ages.
• Clarkson University, July 1992: Customer Service Time as a Determinant of Store Patronage.

• 2024 Research Grant ($20,000) Florida State University Council on Research and Creativity (PI: Riley Krotz).
• 2023 Research Grant: Harnessing Business Insights from Unstructured Customer Data (PI: Stephan Ludwig). I am listed as international collaborator, mentor and advisor. ARC DP, Government, 309,000 Australian Dollars (3/02/23-2/02/36).
• 2023 Building the Bridge Grant. Academy of Marketing Science, $5,000 (PI: Riley Krotz).
• 2021 ACR Grants on TCR, “Healthcare in an Interconnected World: Increasing Blood Donations and Well-Being in the Social Media Era,” (with Riley Krotz, Stephanie Noble, and Carl-Philip Ahlbom).
• Marketing Science Institute Research Grant 2008 (with Nancy M. Puccinelli and Susan A. Andrzejewski).
• Marketing Science Institute Research Grant 2006 (with Rajiv Dant and Robert Palmatier).
• Marketing Science Institute Research Grant 2004 (with Rajiv Dant, Robert Palmatier and Kenneth Evans).
• Marketing Science Institute Research Grant 2003 (with Hooman Estelami).
• Marketing Science Institute Research Grant 2002 (with Kathleen Seiders and Glenn Voss)
• Marketing Science Institute Research Grant 2002 (with Rajiv Dant and Kusum Ailawadi)
• School of Business Summer Research Funding, University of Miami (2000).
• School of Business Summer Research Funding, University of Miami (1999).
• School of Business Summer Research Grant, University of Miami (1998).
• Summer Research Grant in Business and the Social Sciences, University of Miami (1997)
• School of Business Summer Research Grant, University of Miami (1996).
• School of Business Summer Research Grant, University of Miami (1995).
• General Research Support Award, University of Miami, April 1994.
• Summer Research Grant in Business and the Social Sciences, University of Miami (1994).
• Summer School of Business Research Grant, University of Miami (1993).
• Summer School of Business Research Grant, University of Miami (1992).
• General Research Support Award, University of Miami April 1991.
• Summer Research Grant in Business and the Social Sciences, University of Miami (1991).
• Summer Research Grant in Business and the Social Sciences, University of Miami (1990).
• Research Grant for study on “Customer Satisfaction in Markets” from the Institute for the Study of Quality in Manufacturing and Service, University of Miami, 1989.
• Marketing Science Institute, Research Grant, 1988.