Dr. Dhruv Grewal

• Editorial Review Board, Journal of Marketing, 1996-2002, 2003-2005, 2008-2014.
  • Associate Editor, 2014-2018, 2018- 2022, 2022 – present
  • Guest Editor (for certain manuscripts), 2014-2018
• Editorial Review Board, Journal of the Academy of Marketing Science, 1989-2000, 2005-2015.
  • Area Editor, Journal of the Academy of Marketing Science, 2015-Present.
  • Special Issue Co-Editor (completed three, one in process).
• Editorial Review Board, Journal of Marketing Research, 2016-2018
  • Guest AE – 2018, 2023
  • Associate Editor – 2018-2023
• Editorial Review Board, Journal of Retailing, 1995-2001, 2007-2014, 2022-present
  • Advisory Board, 2015-present
  • Executive Board, 2001-2007.
  • Guest Area Editor, 2008, 2018-2022
  • Special Issue Co-Editor (completed eight, one in process).
• Editorial Review Board, Journal of Public Policy and Marketing, 1992-2023
  • Associate Editor, 2023-present.
  • Special Issue Co-Editor (completed two, one in process).
• Special Issue Editor, Journal of Product Innovation Management (in process)
• Editorial Review Board, Journal of Services Research, 2017-present.
• Editorial Review Board, Journal of Business Research, 2005-Present.
  • Special Issue Co-Editor (completed two).
• Editorial Advisory Board, Journal of Relationship Marketing, 2005-Present.
• Senior Advisory Board, International Journal of Bank Marketing, 2014-present.
• Editorial Review Board, Journal of Interactive Marketing, 2005-2021.
• Editorial Review Board, Academy of Marketing Science Review, 2010-2019.
• Editorial Review Board, Journal of Consumer Psychology, 2012-2015.
• Editorial Advisory Board, American Journal of Business, 2012-2018.
• Editorial Review Board, Journal of Product and Brand Management (previously Pricing Strategy &  Practice: An International Journal), 1994-2005
• Editorial Review Board, Journal of World Business, 1996-1998 (formerly Columbia Journal of World Business).
• Editorial Review Board, International Journal of Internet Marketing and Advertising, 2003-2022
• Editorial Review Board, Journal of Shopper Research, 2014-2018
• Ad-hoc, Management Science, 2018
• Ad-hoc Journal Reviewing/Dissertation Competitions
• Ad-hoc, Journal of the Association for Consumer Research, 2017, 2018
• Ad-hoc Reviewer, Journal of Market Behavior, 2016
• Reviewer, chapter in The Routledge Companion to Consumer Behavior, 2016
• Ad-hoc Reviewer, Research in Consumer Behavior, 2011
• Review, AMA Howard Dissertation Proposal Competition, 2011.
• Ad-hoc Reviewer, International Journal of Research in Marketing, 2010
• Ad-hoc Reviewer, Journal of Advertising, 2005
• Ad-hoc Reviewer, Journal of Interactive Marketing, 2003, 2004, 2005.
• Ad-hoc Reviewer, Production and Operation Management, 2004.
• Ad-hoc Reviewer, Marketing Letter, 2005.
• Ad-hoc Reviewer, Marketing Science, 2003, 2005, 2006, 2007.
• Ad-hoc Reviewer, Journal of Marketing Research, 1994, 1998, 2001, 2002, 2005, 2007, 2008, 2012.
• Ad-hoc Reviewer, Journal of Marketing, 1994, 1995, 1996, 2002, 2003, 2005, 2007.
• Ad-hoc Reviewer, Journal of Consumer Research, 1990-1993, 1995-1996, 2002-2007, 2009-2013.
• Ad-Hoc Reviewer, Journal of the Academy of Marketing Science, 2003.
• Ad-hoc Reviewer, Journal of Business Research, 1992, 1994, 1995, 2002, 2003.
• Ad-hoc Reviewer, Journal of Retailing, 1992, 1993, 1994.
• Ad-hoc Reviewer, Psychology and Marketing, 1994.
• Ad-hoc Reviewer, Journal of Public Policy and Marketing, 1991-1992.
• Ad-hoc Reviewer, International Journal of Research in Marketing, 1991.
• Ad-hoc Reviewer, Journal of Business and Psychology, 1990, 1992, 1993.
• Ad-hoc Reviewer, Journal of Retailing and Consumer Studies, 1994, 1995, 1996, 2005, 2011.
• Ad-hoc Reviewer, Journal of Experimental Psychology: Applied, 1995.
• Ad-hoc Reviewer, Journal of Consumer Psychology, 1995, 2011.
• Ad-hoc Reviewer, Journal of Applied Social Psychology, 2000.
• Ad-Hoc Reviewer, Research in Consumer Behavior, 2011.
• Ad-Hoc Reviewer, Journal of Asia Business Studies, 2008.
• Ad-hoc Reviewer, 2012 ACR/Sheth Foundation Dissertation Proposals.
• Reviewer, Marketing Science Institute Doctoral Dissertation Proposals, 2003, 2004, 2006, 2007, 2008, 2010, 2012.

• Co-Chair, 2023 JPIM-Babson College A Brave New World: The Impact of Technology on Innovation Management Conference, Babson College (with Dominik Mahr and Praveen Kopalle).
• Co-Chair, 2023 JR-Babson College Reimagining Retail Conference, Babson College (with Els Breugelmans, Dinesh Gauri and Katrijn Gielens).
• Co-Chair, 2023 JAMS-Dartmouth SDG Conference, Dartmouth College (with Praveen Kopalle and John Hulland).
• Co-Chair, 2022 Frontiers in Services, Babson College (with Anne L. Roggeveen and Werner Kuntz, Elisa Schweiger).
• Co-Chair, 2020 Frontiers in Services, Babson College (with Anne L. Roggeveen and Werner Kuntz). Due to COVID-19 conference was completed and had to be cancelled.
• Co-Chair, “What’s Next for Retail – Research Opportunities and Challenges’ Academic & Practitioner Perspectives,” JR Though Leader Conference, University of Arkansas, October 2019, (with Dinesh Gauri, Anne L. Roggeveen, and Raj Sethuraman): Industry and Academic Participants.
• Co-Chair, Babson Pricing Camp, Babson Park, MA, May 2018, (with Anne L. Roggeveen).
• Co-Chair, AMA/ACRA Second Triennial Retailing Conference, (with Anne L. Roggeveen, Rodney Runyan, Jane Swinney, Jens Nordfält, and Maria Elena Vaszquez Lira), Coral Gables, Florida, March 2015.
• Co-Chair, Conference on Shopper Marketing: In-Store, On-line, Social and Mobile, Stockholm School of Economics, May 2015, (with Anne L. Roggeveen and Jens Nordfält).
• Co-Chair, Babson Innovation in Retailing Research Symposium Babson Park, MA, April 8, 2014, (with Anne L. Roggeveen and Scott Motyka).
• Co-Chair, Conference on Pricing & Retailing at Babson College, August 2013, (with Anne L. Roggeveen and Jens Nordfält). Co-sponsored by SSE.
• Co-Chair, Online Marketing and Social Media Event, Babson College, November 2012 (with Anne L. Roggeveen, Michael Levy and Scott Motyka). Co-sponsored by Retail Supply Chain Institute.
• Co-Chair, AMA/ACRA First Triennial Retailing Conference, Seattle, WA, 2012 (with Anne L. Roggeveen, Rodney Runyan and Barry Berman).
• Co-Chair, Using Social Media to redefine the Customer Value Proposition, Babson College, April 2012 (with Anne L. Roggeveen, Michael Levy and Scott Motyka). Co-sponsored by Retail Supply Chain Institute.
• Co-Chair, DMEF Research Summit, Boston 2011 (with Anne L. Roggeveen).
• Co-Chair, Pricing Conference at Babson College, August 2010 (with Larry D. Compeau, Anne L. Roggeveen and Michael Levy). Co-sponsored by Glavin Center and Clarkson University.
• Co-Chair, Conference on Customer Experience Management Babson College, April 24-26, 2008 (with Michael Levy and V. Kumar). Co-sponsored by AMA, MSI, Elsevier and the ING Center.
• Co-Chair, Summer Educators’ Conference, Chicago, IL 2006, (with R. Krishnan and Michael Levy).
• Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, March 2005 (with Michael Levy).
• Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, February 2004 (with Michael Levy).
• Co-Chair, Journal of Retailing-Babson Marketing Research Forum, Babson Park, MA, November 2002 (with Michael Levy).
• Co-Chair, American Marketing Association Doctoral Consortium, Coral Gables, June 2001 (with A. Parasuraman and A. Sharma).
• Co-Chair, Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions,” Marketing Science Institute Conference, Coral Gables, FL, December 1998 (with A. Parasuraman).
• Co-Chair, Winter Educators’ Conference, Austin, Texas, 1998, (with Cornelia Pechmann).
• Co-Chair, National Conference of the Academy of Marketing Science, Miami, Florida, 1993 (with Michael Levy).

Office

• Learning Council Member,  American Marketing Association (2023-present)
• Academic Council Member, American Marketing Association (2020-2023)
• Board of Trustees, Marketing Edge, 2017-2018
• Board of Directors, Retail & Pricing SIG, American Marketing Association, 2014 – 2022
• Co-Chair, AMA Retailing & Pricing SIG 2014-2020
• Past-Chair, AMA Retailing SIG 2011-2014
• Chair, AMA Retailing SIG 2008-2010
• Chair-Elect, AMA Retailing SIG 2007-2008
• VP – Development, Academy of Marketing Science (2000-2002)
• Academic Council, VP- Research & Conferences, American Marketing Association (1999-2001)
• AMA Retailing SIG, VP Conferences

Service

• Chair, Review Team for Johnson & Wales University Marketing Department (2014).
• Part of Five-Year Review Team for Montclair State University Marketing Department (May 2011)
• Ad-hoc Committee, Development of a Marketing Certification Program for American Marketing Association (2010-2011)

Awards Committees and Panels

• Member Doctoral Special Interest Group Mathew Joseph Emerging Scholar Award Committee, 2022

• Member 2021 Lifetime in Retailing and Pricing Award Committee, Retailing & Pricing AMA Sig.

• 2019 Emerging Scholar Award Competition Chair, Retailing & Pricing AMA Sig.

• Shankar-Spiegel Dissertation Competition Chair, 2019.

• 2019 Frontiers in Services, Singapore, Organizing Committee

• AMA Howard Best Dissertation Blue Ribbon Award Panel, 2017 (award presented at Winter AMA).

• Reviewer, Mary-Kay Dissertation Awards Proposal, Academy of Marketing Science 2016.

• Member 2015 AMA Retail and Pricing Lifetime in Pricing Award Committee, 2015

• Member 2014 AMA Retail and Pricing Special Interest Group Young Scholar Committee, 2014

• Member Doctoral Special Interest Group Inaugural Mathew Joseph Emerging Scholar Award Committee, 2014

• Member, 2013 AMA Summer Conference Best Paper Award Blue Ribbon Panel

• Co-Chair, Mary-Kay Dissertation Awards Committee, Academy of Marketing Science 2013.

• Member, 2013 AMA Retailing & Pricing SIG Retailing Lifetime Award Selection Committee

• Member, 2009 AMA Retailing SIG Lifetime Award Selection Committee

• Member, 2008 AMA Summer Conference Best Paper Award Blue Ribbon Panel

• Ad-hoc Reviewer/Member, Marketing Science Institute Research Review Committee, 2007-2008.

• Member, 2007 & 2008 Levy-Weitz Dissertation Proposal Award Committee.

• Reviewer, 2007, 2008, 2012, 2013, 2014, 2015, 2018, 2019, 2022 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances.

• Judge, 2008 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances.

• Member, 2007 JR/CSL Best Paper Award Panel

• Member, 2006 AMS/ACRA Conference Best Paper Award Panel

• 2004 AMS Distinguished Fellow Selection Committee Chair

• Member, 2004 AMA Winter Conference Best Paper Award Blue Ribbon Panel

• Member, 2003 AMS/ACRA Conference Best Paper Award Panel

Conference Track Chair

• Co-Chair, Pricing Track, AMS Conference, 2021.
• Co-Chair, Pricing Track, AMA Summer Educator’s Conference, 2018.
• Co-Chair, Retailing & Pricing Track, AMA Summer Educator’s Conference, 2015.
• Co-Chair, Pricing & Revenue Management Track, AMS Conference, 2011.
• Co-Chair, Retailing & Pricing Track, AMA Summer Educator’s Conference, 2010.
• Co-Chair, Services Track, AMS/ACRA 2009.
• Co-Chair, Retailing & Pricing Track, SMA Conference, 2008.
• Co-Chair, Retailing & Pricing Track, AMA Summer Educator’s Conference, 2008.
• Co-Chair, Services Track, AMS/ACRA Columbus, Ohio 2006.
• Co-Chair, Retailing & Pricing Track, AMA Winter Educator’s Conference, 2006.
• Co-Chair, Services Track, AMS/ACRA Columbus, Ohio 2003.
• Co-Chair, Retailing Track, AMA Summer Conference, Washington, D.C. 2001.
• Co-Chair, Pricing Track, Academy of Marketing Science, San-Diego, California 2001.
• Co-Chair, Electronic Business, American Marketing Winter Conference, Scottsdale, Arizona, 2001.
• Co-Chair, Services Track, American Collegiate Retailing Association, Columbus, Ohio 2000.
• Co-Chair, Product & Pricing Track, AMA Winter Conference, St. Petersburg, Florida, 1999.
• Co-Chair, Quality, Value and Customer Satisfaction Track, National Conference of the Academy of Marketing Science, Coral Gables, Florida, 1997.
• Co-Chair, Local Arrangements, National Conference of the Academy of Marketing Science, Florida, 1997.
• Co-Chair, Services Marketing Track, National Conference of the Academy of Marketing Science, Orlando, Florida, 1995.
• Co-Chair, NAFTA Issues, The Seventh Bi-Annual World Marketing Congress, Melbourne, Australia, 1995.
• Co-Chair, Pricing and Counter-trade Track, The Sixth Bi-Annual World Marketing Congress, Istanbul, Turkey, 1993.
• Chair, Product and Pricing Track, National Conference of the Academy of Marketing Science, San Diego, California, 1992.
• Co-Chair, Local Arrangements, National Conference of the Academy of Marketing Science, Florida, 1991.

Sessions Chair/Organizer/Moderator

• Organizer and co-chair, Expert Workshop — Addressing Endogeneity in Behavioral Research. AMA Summer Conference, Chicago, August 2022.
• Organizer and chair, Addressing Global Challenges from a Marketing Lens Plenary Session, Fronteris in Services 2022.
• Co-Organizer and co-chair of Pricing Session, AMA Summer 2018.
• Co-Organizer Session, European ACR 2018.
• Co-Organizer and co-chair of Pricing Session, AMA/ACRA 2018.
• Co-Organizer and co-chair of Retailing Session, AMA/ACRA 2018.
• Co-Organizer and co-chair of Retailing & Pricing Session 1, AMS 2016.
• Co-Organizer and co-chair of Retailing & Pricing Session 2, AMS 2016.
• Co-Organizer of Retailing & Pricing Session, Summer AMA 2015.
• Co-Organizer of Marketing Research and Analytics Session, Winter AMA 2013.
• Session Moderator Babson Asia Entrepreneurship Forum on Branding, October 2012.
• Co-Chair and Co-Organizer of Price Presentation Cue Session, Summer AMA 2012.
• Co-Chair and Co-Organizer of Emerging Inter-Organizational Issues in Channels, Franchising and Retailing Session, Summer AMA 2012.
• Session Moderator Babson Entrepreneurship Forum Brand Management, November 2011, Babson Park, MA.
• Organizer and Co-Chair, Retailing Special Session, AMA Summer Educators’ Conference, August 2010, Boston, MA.
• Organizer and Co-Chair, Qualitative Research in Retailing Special Session, AMA Summer Educators’ Conference, August 2009, Chicago, IL.
• Organizer and Co-Chair, Quantitative Research in Retailing Special Session, AMA Summer Educators’ Conference, August 2009, Chicago, IL.
• Organizer and Chair, Retail Special Session, AMA Summer Educators’ Conference, August 2008, San Diego, CA.
• Co-Organizer and Discussant, Special Session: Cutting Edge in Marketing, AMA Summer Educators’ Conference, August 2008, San Diego, CA.
• Chair, Pricing Session, AMA Doctoral Consortium 2008, University of Missouri
• Organizer and Co-Chair, Session on Why Write a Textbook, AMA Summer Educators’ Conference, August 2007, Washington D.C.
• Organizer, Session on Benchmarking Customer Behavior, Benchmarking Retailing, Benchmarking Services, Benchmarking Pricing (co-chair of session) and Meet the Editors for Non-AMA Journal, Summer AMA 2006.
• Co-Chair, JR Editorial Board Meeting, Summer AMA Conference (2001, 2002, 2003, 2004, 2005, 2006)
• Co-Chair, Special Session-I, Understanding Metric Issues Within Inter-Organizational Contexts, AMA Winter Conference, Orlando, FL, February 2003.
• Co-Chair, Special Session-II, Understanding Metric Issues Within Inter-Organizational Contexts, AMA Winter Conference, Orlando, FL, February 2003.
• Co-Chair, Special Session “JR Best Paper Awards,” Summer AMA, August 2002.
• Chair, Special Session, “Internet and Pricing,” 2001 Fordham University Pricing Conference, New York, NY.
• Chair, Special Session, “Reflections of Pricing Research with Kent Monroe,” Fordham University Pricing Conference, New York, New York, October 2000.
• Chair, Special Session “JR Best Paper Awards,” Summer AMA, Chicago, August 2000.
• Co-Chair, Plenary Session on Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions,” Marketing Science Institute Conference, Coral Gables, FL, December 1998 (with A. Parasuraman). Speakers: CEO, BK and CEO, Office Depot.
• Chair, Session, “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions,” Marketing Science Institute Conference, Coral Gables, FL, December 1998.
• Co-Chair, Special Session “JR Best Paper Awards,” Summer AMA, Boston, August 1998.
• Chair, Session on “Environmental and Government Issues,” 1998 AMA Doctoral Consortium, University of Georgia, Athens.
• Co-Organizer, Plenary Session, Winter American Marketing Association Conference, Austin, Texas, 1998, Speakers: Glen Urban, John Hauser, and Jerry Wind.
• Co-Chair, Special Session “JR Best Paper Awards,” Summer AMA, Chicago, August 1997.
• Co-Chair, Special Session on “Interdisciplinary Issues and an Agenda for Future Research in Retailing,” Winter American Marketing Association Conference, St. Petersburg, February 1997.
• Co-Chair, Special Session on “Individual Differences and the Usage of Label Information,” Winter American Marketing Association Conference, St. Petersburg, February 1997.
• Co-Chair, Special Session on “Evaluation of Efficiency in Marketing: Data Envelopment Analysis and Other Techniques,” Winter American Marketing Association Conference, Hilton Head, South Carolina, February 1996.
• Co-Chair, Special Session on “Information Cues as Signals of Quality,” European Association for Consumer Research Conference, Copenhagen, Holland, 1995.
• Chair, Special Session on “Issues with Internal Reference Price,” Winter AMA Conference, San Diego, California, 1995.
• Chair, Special Session on “Meet the Editors,” Academy of Marketing Science Conference, Nashville, Tennessee, 1994.
• Chair, Special Session on “Meet the Editors,” Academy of Marketing Science Conference, Miami Beach, Florida, 1993
• Co-Session Organizer, “Societal and Public Policy Issues with Retail Pricing,” Association for Consumer Research, Vancouver, British Columbia, Canada, 1992.
• Co-Chair, Special Session on “Retailing and Services,” American Marketing Association Summer Educators’ Conference, Chicago, Illinois, 1992.
• Chair, Competitive Session, Winter AMA, 1992, 1995.
• Co-Chair, Special Session on “Comparative Price Advertising, Product Evaluations and Behavioral Intentions,” Academy of Marketing Science Conference, San Diego, California, 1992.
• Chair, Special Session on “Information Cue and Buyers’ Perceptions of Quality, Value and Willingness to Buy,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida, 1991.
• Co-Chair, Special Session on “Price Search and Transaction Utility Theory,” Winter Educators’ Conference, American Marketing Association, Orlando, Florida, 1991.
• Co-Chair, Special Session on “Marketing and Product Quality,” The Third International Conference on Productivity and Quality Research, Miami, Florida, 1991.

Discussant

• Association for Consumer Research, 1996.

Conference Reviewing

• Reviewer, Frontiers in Services Conference, 2019
• Reviewer Academy of Marketing Science Conference, 2018
• Reviewer, Academy of Marketing Science Singapore Conference, 2008
• ACR 2001, 2012 and 2020 (ACR Program Committee),
• 2014 (ACR Latin America Program Committee).
• Reviewer, American Marketing Association Summer Conference, 2001, 2008.
• Reviewer, Association for Consumer Research Conference, 1996
• Reviewer, American Marketing Association Dissertation Competition, 1995, 2004
• Reviewer, Academy of Marketing Science Conference, 1994
• Reviewer, Public Policy Conference, 1994
• Reviewer, Fourth International Conference on Marketing and Development, 1993
• Reviewer, Western Decision Sciences Conference, 1992
• Reviewer, Southern Marketing Association Conference, 1992
• Reviewer, American Marketing Association Winter Conference, 1992, 1993, 1994, 1995, 2004.
• Reviewer, Fourth Quality of Life/Marketing Conference, 1992
• Reviewer, Academy of Marketing Science Retailing Conference, 1991,1994.
• Reviewer, Academy of Marketing Science Singapore Conference, 1989
• Reviewer, Second International Conference on Marketing and Development, 1988

• American Marketing Association first joined in 1988.
• Association for Consumer Research, first joined in 1987
• Academy of Marketing Science, first joined in 1987
• American Collegiate Retailing Association, 2014-present
• INFORMS, member 1995-1996
• Southern Marketing Association, member 1988-1989, 2003