Roggeveen, Anne L., Dhruv Grewal and Elisa Schweiger (2020), “The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience,” Journal of Retailing, 96 (1), 128-137. (invited and reviewed).
Comments are closed.
All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella